Comments on: Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010 http://www.exchangewire.com/2010/02/05/forrester-30-of-us-display-spend-will-trade-through-dbo-and-demand-side-platforms-by-year-end-2010/ Ad Trading And The Exchange Marketplace Wed, 28 Jul 2010 22:00:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Patrick http://www.exchangewire.com/2010/02/05/forrester-30-of-us-display-spend-will-trade-through-dbo-and-demand-side-platforms-by-year-end-2010/comment-page-1/#comment-520 Patrick Tue, 16 Feb 2010 23:02:23 +0000 http://www.exchangewire.com/?p=2217#comment-520 "The research also predicts mass consolidation within the ad network market."<br><br>Is it 2007 again?<br><br>And what exactly is a DBO? Does that mean Pubmatic/Rubicon/Admeld/AdX? So that means that 30% of inventory will be remnant? Is that news?<br><br>Approximately 3-5% of inventory is forecasted to be purchased through RTB this year- this headline and article are misleading. “The research also predicts mass consolidation within the ad network market.”

Is it 2007 again?

And what exactly is a DBO? Does that mean Pubmatic/Rubicon/Admeld/AdX? So that means that 30% of inventory will be remnant? Is that news?

Approximately 3-5% of inventory is forecasted to be purchased through RTB this year- this headline and article are misleading.

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