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	<title>Comments on: Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All</title>
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	<link>http://www.exchangewire.com/2010/02/22/exchange-brief-misallocating-online-spend-rubicon-calls-time-on-ad-server-data-economy-trumps-all/</link>
	<description>Ad Trading And The Exchange Marketplace</description>
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		<title>By: Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments &#124; ExchangeWire.com</title>
		<link>http://www.exchangewire.com/2010/02/22/exchange-brief-misallocating-online-spend-rubicon-calls-time-on-ad-server-data-economy-trumps-all/comment-page-1/#comment-574</link>
		<dc:creator>Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments &#124; ExchangeWire.com</dc:creator>
		<pubDate>Fri, 14 May 2010 06:27:09 +0000</pubDate>
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		<description>[...] the Google issue shall we. Rubicon is not impressed with the latest release of DFP. In the week when the company called time on the ad server, Google decided to release an improved version of its creaking DFP. The new release had a better [...]</description>
		<content:encoded><![CDATA[<p>[...] the Google issue shall we. Rubicon is not impressed with the latest release of DFP. In the week when the company called time on the ad server, Google decided to release an improved version of its creaking DFP. The new release had a better [...]</p>
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