eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]

Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]

Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S. season finale as part of a global online advertising campaign is set to illustrate how much advertising has changed since Don [...]