Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of Tomoyuki Sato as Japan Country Manager.
This news follows the appointment in February of Xiaoming Shao as Managing Director for Asia Pacific, and enables Maxifier to introduce its ADMAX inventory management and optimisation technology in Japan as well as to the wider Asian market.
Bringing more than 14 years of online experience, Sato is responsible for launching Maxifier’s business in Japan and building a team that encompasses business development, account management and technical support, while establishing Japan as a hub to support other Asian regions.
Denise Colella, CFO, Maxifier, comments: “Japan offers great potential for Maxifier and we recognise it as a key market for the company. Sato has a wealth of digital experience and has been instrumental in introducing new advertising technologies into the Japanese market. Having also worked with many of the key online players in the market, he is the ideal candidate to develop our business here.”Global Desk Editor