Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe’s presence in India as well as its digital dominance.
Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency in several strategic markets including India and the US. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services, including search engine optimisation, search engine marketing, online media, web design, analytics, media-buying, social media strategy, and mobile marketing; with a differentiated set of performance-based business models. Resultrix’s clientele comprises both international and local brands including: Corbis Corporation, Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank, among others.
Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.
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Global Desk Editor