25 April 2013 in ExchangeWire APAC 0 Comments

Mikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC

Island-logo-STATSITMikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC.

Can you give an overview of the STATSIT proposition and how you have evolved in the data-driven display-buying space?

STATSIT started on the back of our previous company, which was providing automation and workflow management solutions for some of the biggest SEM players in Scandinavia. We used the money we made to start STATSIT in 2008. The first 18 months were funded out of our own pockets, so we were literally free to do whatever we wanted.

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8 August 2012 in ExchangeWire APAC 0 Comments

Publicis Groupe Acquires Resultrix, India's Leading Performance Marketing Agency

Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe’s presence in India as well as its digital dominance.

Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency in several strategic markets including India and the US. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services, including search engine optimisation, search engine marketing, online media, web design, analytics, media-buying, social media strategy, and mobile marketing; with a differentiated set of performance-based business models. Resultrix’s clientele comprises both international and local brands including: Corbis Corporation, Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank, among others.

Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.

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26 April 2012 in ExchangeWire APAC 0 Comments

Stuart Spiteri Discusses His New Role At News Digital Media, And The Opportunities For Regional Publishers

Stuart Spiteri is Chief Operating Officer at News Digital Media – and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia’s biggest publishers, the challenges/ opportunities that lie ahead and some wider trends from the greater APAC market.

Can you give some overview on the new role at News Digital Media – and some background on your experience in the APAC region?

I joined NDM in December 2011 from Google in Singapore where I was head of platforms across the Japan and Asia-Pac region, looking after the display business including DoubleClick suite of products including Ad Exchange, plus Invite Media.

Prior to Google, I was with Akamai Technologies as MD of their Asia-Pac business for seven years, providing platform-led technological solutions to a broad range of blue chip organisations that included working closely with all major Australian publishers.

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18 March 2012 in ExchangeWire APAC 0 Comments

SpotXchange's Vicki Lyon Gives Her Overview On Last Week's ATS Sydney Event

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event.

The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. From Star Wars analogies to resounding calls for more transparent data, it set the scene for an open and honest dialogue throughout the day.

Some of the liveliest discussions that took place revolved around Real-Time Bidding or RTB.  Advertising agencies are increasingly embracing RTB as they reap the benefits of greater efficiencies and improved campaign results. Many advertising agencies viewed that demand for RTB, particularly in the online video space, will be high this year but more publishers need to come to the party and supply more inventory and transparency.

One of the key points that came out of these discussions was the need for more quality data. This was a concern for both publishers and advertisers, and one of the key questions raised was why 1st party data wasn’t being used by agencies and publishers, none of the 3rd party data providers offer enough to run a quality campaign.

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14 March 2012 in ExchangeWire APAC 0 Comments

Mi9 Launches At ATS Sydney; More Media Coverage Of The Day's Event

It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney. Over 270 attendees from the Australian and APAC buy and sell side came to ATS Sydney. We will be posting video footage and presentations in the coming weeks. Mi9, the new ninemsn ad exchange, was launched officially by Mark Britt, Group CEO, ninemsn, at the event. His keynote outlined the new proposition – and took aim at the biggest player in the Australian market, namely Google, referencing it as “the death star”. Marketing magazine has a run down on the Mi9 presentation here. Outside of the Star Wars references, debate and analysis on the emerging data-driven advertising space was presented by some of the biggest names in the market. The APAC overview panel give some interesting insight on how the key APAC markets are developing around programmatic buying, particularly in China and Japan. There was an excellent interjection at one stage during the open question segment by one of Taobao’s top execs, when he gave the attending audience a break down of the RTB market in China – and it would seem the Chinese automated market is growing fast. Let’s just say he was the most sought-after man in the room after we broke for the afternoon networking session. ExchangeWire would again like to thank all ATS Sydney sponsors, the speakers who give their time on the day, and all those who attended. We look forward to next year’s event.

12 March 2012 in ExchangeWire APAC 0 Comments

#ATSS12: ATS Sydney Is Now A Sell-Out

ExchangeWire is looking forward to tomorrow’s ATS Sydney event. We are bringing together the region’s most senior digital ad execs to discuss the emerging data-driven display eco-system – and it’s likely effect on how media buying is done across the APAC region. The conference is attracting over 250 agency execs, senior marketers, ad tech vendors and publishers. A full list of speakers can be seen here. And you can get the complete agenda here. ATS Sydney is now sold-out, and we are looking forward to a lively day of debate and analysis. The hashtag for tomorrow’s event is #ATSS12, and we encourage everyone to get involved in the conversation. ExchangeWire would like to thank all the sponsors for their support in making this event possible – and also to the speakers who are giving up their time to participate in what is going to be an epic day.

23 February 2012 in ExchangeWire APAC 0 Comments

Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand, On How Display Ads Can Deliver Performance And Efficiency

Carolyn BollaciCarolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation – a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown an average lift in CTRs of 73%.

After years in the advertising doldrums, pulling meagre average click through rates (CTRs) of around 0.06 percent, it’s interesting to see certain digital ads now regularly storming CTRs in primary and even double digits.

Data optimisation is a critical, but less known, factor behind the rebound of display ads. From our benchmarks as a global ad server, we regularly see that data usage for targeting and retargeting lift CTRs by an average of 73 per cent. Actual conversions increase by an average of 40 per cent, with as much as 389 per cent for some advertisers.

Data optimisation technologies work by calculating the many factors that determine a display ad’s success, or failure. Like a race car’s cockpit team, data optimisation technology can tinker and tweak with a live ad in order to nudge up its results, often significantly.

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