27 June 2012 in ExchangeWire APAC
Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the company’s mobile retail solution as well as the potential data-driven ad models opening up around mobile in the Australian market.
Tell us about StreetHawk and its launch in Australia, do you have plans to extend the offering into the APAC region?
StreetHawk is a retail platform that helps retailers drive footfall. We do this by using retailers best asset – their merchandise – and using it to send personalised phone notifications to shoppers when they are around retailers stores.
What enables StreetHawk to do this is our cloud ‘RRR Matching Engine’ – that means getting the right message (in this case phone notifications) to the Right Person at the Right Place and Time. This real-time cloud-service based tech is revolutionary, and we are now beginning to speak to agencies, retailers and media companies about leasing the engine to drive retail footfall and providing app engagement.
A user case for shoppers is that if the Country Road app integrated our RRR Matching Engine and a shopper ‘favourited’ a dress, when they are out and about shopping they would receive a phone notification to say the dress they like is nearby.
The great thing for retailers is that they don’t need to create an elaborate communications plan to do this – they simply add our RRR Matching Engine (RRR) to their apps and let it work. It’s a set-and-forget communications tool. Retailers can also use our RRR Matching Engine for custom campaigns as well. For example telling shoppers inside a 500metre GeoFence about their latest collection, or in-store event. And it doesn’t have to be when shoppers are around their stores of course – it’s just better to targeting to drive footfall.
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ExchangeWire18 March 2012 in ExchangeWire APAC
Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event.
The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. From Star Wars analogies to resounding calls for more transparent data, it set the scene for an open and honest dialogue throughout the day.
Some of the liveliest discussions that took place revolved around Real-Time Bidding or RTB. Advertising agencies are increasingly embracing RTB as they reap the benefits of greater efficiencies and improved campaign results. Many advertising agencies viewed that demand for RTB, particularly in the online video space, will be high this year but more publishers need to come to the party and supply more inventory and transparency.
One of the key points that came out of these discussions was the need for more quality data. This was a concern for both publishers and advertisers, and one of the key questions raised was why 1st party data wasn’t being used by agencies and publishers, none of the 3rd party data providers offer enough to run a quality campaign.
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ExchangeWire14 March 2012 in ExchangeWire APAC
It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney. Over 270 attendees from the Australian and APAC buy and sell side came to ATS Sydney. We will be posting video footage and presentations in the coming weeks. Mi9, the new ninemsn ad exchange, was launched officially by Mark Britt, Group CEO, ninemsn, at the event. His keynote outlined the new proposition – and took aim at the biggest player in the Australian market, namely Google, referencing it as “the death star”. Marketing magazine has a run down on the Mi9 presentation here. Outside of the Star Wars references, debate and analysis on the emerging data-driven advertising space was presented by some of the biggest names in the market. The APAC overview panel give some interesting insight on how the key APAC markets are developing around programmatic buying, particularly in China and Japan. There was an excellent interjection at one stage during the open question segment by one of Taobao’s top execs, when he gave the attending audience a break down of the RTB market in China – and it would seem the Chinese automated market is growing fast. Let’s just say he was the most sought-after man in the room after we broke for the afternoon networking session. ExchangeWire would again like to thank all ATS Sydney sponsors, the speakers who give their time on the day, and all those who attended. We look forward to next year’s event.
ExchangeWire12 March 2012 in ExchangeWire APAC
ExchangeWire is looking forward to tomorrow’s ATS Sydney event. We are bringing together the region’s most senior digital ad execs to discuss the emerging data-driven display eco-system – and it’s likely effect on how media buying is done across the APAC region. The conference is attracting over 250 agency execs, senior marketers, ad tech vendors and publishers. A full list of speakers can be seen here. And you can get the complete agenda here. ATS Sydney is now sold-out, and we are looking forward to a lively day of debate and analysis. The hashtag for tomorrow’s event is #ATSS12, and we encourage everyone to get involved in the conversation. ExchangeWire would like to thank all the sponsors for their support in making this event possible – and also to the speakers who are giving up their time to participate in what is going to be an epic day.
ExchangeWire1 February 2012 in ExchangeWire APAC
The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney – has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS Sydney panel sessions and speaker lineup promises some lively debate on the day. This event is not to be missed. The conference will also feature a “Fireside Chat” on the future direction of the industry in APAC, hosted by IAB Australia’s Paul Fisher.
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ExchangeWire18 January 2012 in ExchangeWire APAC
Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC region. Following on from the success of ATS Paris and ATS London – ATS Sydney promises to offer an essential breakdown of the current APAC exchange eco-system.
The ATS conference series is now a requisite for global online advertising leaders looking to gain access to the most up-to-date analysis and industry overview of the emerging ad trading and data-driven display space. We have already confirmed a number of high-profile local and international speakers for the day, with the full list to be published in the coming weeks.
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ExchangeWire8 January 2012 in ExchangeWire APAC 2 Comments
Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters.
He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view into inventory consumption patterns giving publishers the insight needed to optimize allocation of their inventory to maximize revenue while discussing how publishers use their Simulation-Based Forecasting to identify new revenue channels.
Wood discusses how aiMatch has developed strong relationships with publishers in Australia and the wider APAC region. You can also read about their recent deal with CyberWing in Japan.
Who is aiMatch? What is your offering? Is aiMatch an Adserver? Data Management Platform (DMP)? Sales Operations Platform? SSP?
aiMatch is at heart a technology company comprised of industry veterans with deep roots in the digital advertising space. We built the Accipiter ad server, which was later acquired by Atlas and then Microsoft. Our offering doesn’t really fit into any one of the buckets you mention. We offer a sell side ad serving platform for display, mobile, video, IPTV, newsletters, or any digital channel. Our platform incorporates sales workflow, business intelligence, simulation-based forecasting, and directly ties to demand sources. This comprehensive approach provides publishers with the insight and control they need in order to manage yield across all of their inventory.
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