impact.com, the global infrastructure for partnership-driven commerce, today announced on 1st June, 2026 that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. 

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, today (23rd April, 2026) announced continued expansion of its global Brand Partnerships [...]

Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]