At the recent ATS Singapore event, PWC kindly gave the opening keynote of the day. Drawing heavily from the Global Entertainment & Media Outlook 2013, Greg Unsworth presented data specific to the greater APAC region, and SE Asian market. It was the perfect preamble for an event that focused heavily on the growing data-driven ad market in the region. We will publish more presentations over the coming days. For those looking for specific data, the parts of the presentation are embedded below.Global Desk Editor
APAC > Gaming
19 June 2013 in ExchangeWire APAC
APAC Round-Up: Publicis Groupe Aquires Beijing-based Longtuo; Australia Embraces "Gamification"; APAC Tech M&A Q1
Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. Longtuo will be part of the Groupe-owned Razorfish network and will be named Razorfish Longtuo China.
Founded in 2000, Longtuo employs 200 people throughout its Beijing headquarters and Shanghai and Guangzhou offices. The addition of Longtuo will more than double the size of Razorfish in China, which currently employs 130 people and provides e-Commerce services to clients such as Converse, Hertz, and GM Onstar.
Longtuo serves a prestigious roster of Chinese marketers, including 360buy, Kohler, Masamaso, Taobao (the country’s two largest B2C e-Commerce portals) and Yves Rocher. Longtuo also contracts work for Renault, providing website development and content management, as well as traffic measurement and analysis.Global Desk Editor
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses The ninemsn Partnership, Higher Yield & ROI, & The Launch Of The Microsoft Ad Exchange In Australia And APAC
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year.
Barnett shares real results of how the exchange has delivered dramatically higher yields coupled with greater ROI for both advertisers and agencies while no impact on the premium display sales.
With APAC being 40% of the global online audience, and set to overtake North America by 2014 in online ad expenditure, he flags RTB as a key growth driver for online spend in Australia and APAC and projects a speedy migration to RTB buying for advertisers and agencies.
What is your role and remit for Microsoft Advertising & Microsoft Advertising Exchange within Australia and the wider APAC region?
My role as Director of Specialist Sales for APAC, is to maximize revenue for Microsoft Advertising and our Partners, across our entire offering of advertising solutions. I provide global and regional insights and thought leadership for our sales teams. I also work closely with our Corporate HQ to develop the go to market strategy for each of our products within APAC and drive execution on the roll out initiatives, in conjunction with our local market sales leads. Our product suite includes: Display, Audience, Targeting, Performance, Ad Exchange, Video, Mobile and Gaming.ExchangeWire APAC