27 August 2012 in ExchangeWire APAC 0 Comments

Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, Inc., one of the world’s leading providers of digital and mobile advertising technology. This multi-year partnership is expected to launch in the second half of 2012.

The new exchange will enable approved advertisers worldwide to purchase mobile inventory from mobile developers within a closed marketplace environment. The exchange’s premium inventory will include owned and operated in-application inventory supplied by two of Japan’s leading internet service providers, BIGLOBE and Nifty Corporation, a subsidiary of Fujitsu Limited. The inventory will also include supply from Twipple, the leading Twitter mobile client in Japan, and the ten leading Japanese ad networks with which CyberWing has agreements. The companies expect that hundreds of millions of impressions will be in the exchange at launch.

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2 February 2012 in ExchangeWire APAC 0 Comments

Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market

Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.

Can you give an overview of Amobee and its offering and strategy across the APAC region?

Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices – at the global and regional levels. We run mobile ad campaigns for some of the biggest and best brands including eBay, Nokia, Skype, Zynga, Google, Groupon, InMobi and Telefonica, delivering unparalleled results.

While running campaigns across Asia, we’re also aggressive in all key Asian markets – Japan, Singapore, Indonesia, Philippines, India, Australia and New Zealand – meeting with operators, advertisers and others, understanding their needs and introducing our capabilities.

Everyone we meet is very impressed with our mobile advertising technology and solutions. We’re already working with Asian-based companies such as InMobi, Globe (Philippines), Ugama (India), Ambient (Vietnam) and MCM (Indonesia) and expect to make additional partner announcements in the near future.

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18 August 2011 in ExchangeWire APAC 4 Comments

Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail’s new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency to the Australian market and how its commitment to a completely transparent ad trading model allows Longtail to focus on the core business of driving acquisition and conversion in the audience-buying space.

Could you give a bit of background as to how the idea for bidr (an independent ad trading platform) evolved and its offering in Australia?

The idea for bidr evolved very early in the genesis of Longtail – we have always had a highly developed media and ad technology focus but the development RTB and exchange trading really allowed us to open up the strategies and develop them on a larger scale.

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