27 August 2012 in ExchangeWire APAC 0 Comments

Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, Inc., one of the world’s leading providers of digital and mobile advertising technology. This multi-year partnership is expected to launch in the second half of 2012.

The new exchange will enable approved advertisers worldwide to purchase mobile inventory from mobile developers within a closed marketplace environment. The exchange’s premium inventory will include owned and operated in-application inventory supplied by two of Japan’s leading internet service providers, BIGLOBE and Nifty Corporation, a subsidiary of Fujitsu Limited. The inventory will also include supply from Twipple, the leading Twitter mobile client in Japan, and the ten leading Japanese ad networks with which CyberWing has agreements. The companies expect that hundreds of millions of impressions will be in the exchange at launch.

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18 July 2011 in ExchangeWire APAC 4 Comments

Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia

Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and socially enabled ads in the SEA region.

Can you give an overview of Innity and its offering across the APAC region?

Innity is an integrated online media network that provides scalable online marketing solutions and services for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content interest channels such as technology, lifestyle, automotive, business and entertainment. Innity’s solutions provide a combination of the best features of rich media and performance based marketing catering to some of the world’s largest brands and advertising agencies offering a a variety of engagement based advertising formats and innovative payment models. Innity is the first and only fully transparent ad serving system in Southeast Asia that is IAB certified. 

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