27 August 2012 in ExchangeWire APAC
A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, Inc., one of the world’s leading providers of digital and mobile advertising technology. This multi-year partnership is expected to launch in the second half of 2012.
The new exchange will enable approved advertisers worldwide to purchase mobile inventory from mobile developers within a closed marketplace environment. The exchange’s premium inventory will include owned and operated in-application inventory supplied by two of Japan’s leading internet service providers, BIGLOBE and Nifty Corporation, a subsidiary of Fujitsu Limited. The inventory will also include supply from Twipple, the leading Twitter mobile client in Japan, and the ten leading Japanese ad networks with which CyberWing has agreements. The companies expect that hundreds of millions of impressions will be in the exchange at launch.
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Global Desk Editor27 June 2012 in ExchangeWire APAC
Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the company’s mobile retail solution as well as the potential data-driven ad models opening up around mobile in the Australian market.
Tell us about StreetHawk and its launch in Australia, do you have plans to extend the offering into the APAC region?
StreetHawk is a retail platform that helps retailers drive footfall. We do this by using retailers best asset – their merchandise – and using it to send personalised phone notifications to shoppers when they are around retailers stores.
What enables StreetHawk to do this is our cloud ‘RRR Matching Engine’ – that means getting the right message (in this case phone notifications) to the Right Person at the Right Place and Time. This real-time cloud-service based tech is revolutionary, and we are now beginning to speak to agencies, retailers and media companies about leasing the engine to drive retail footfall and providing app engagement.
A user case for shoppers is that if the Country Road app integrated our RRR Matching Engine and a shopper ‘favourited’ a dress, when they are out and about shopping they would receive a phone notification to say the dress they like is nearby.
The great thing for retailers is that they don’t need to create an elaborate communications plan to do this – they simply add our RRR Matching Engine (RRR) to their apps and let it work. It’s a set-and-forget communications tool. Retailers can also use our RRR Matching Engine for custom campaigns as well. For example telling shoppers inside a 500metre GeoFence about their latest collection, or in-store event. And it doesn’t have to be when shoppers are around their stores of course – it’s just better to targeting to drive footfall.
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