As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, we’re now servicing APAC and Australia with over 6B daily impressions. We’re seeing early adoption from trading desks and agencies, and we’ll soon be opening our Sydney office. It’s an exciting time for us as we enter the fastest growing digital market.
How will MediaMath differentiate itself from competitors in the region?
It’s truly right there in the name- we use math to empower agencies to drive client results 10x better than the traditional media plan. MediaMath is built on real technology: machine-learning algorithms that optimize across millions of data points in real time, letting you focus on strategy instead of performance optimization.
You recently signed a deal with Cyber Agent in Japan can you tell us a little more in detail what this means for MediaMath?
Partnering with the leading internet services company in Japan was a great way for us to begin delivering our platform to agencies and brands in the Japanese marketplace. The way to do business in Japan is to partner, and thus we’re exploring joint ventures on many fronts.
ExchangeWire APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan.
