APAC

21 December 2011 in ExchangeWire APAC 2 Comments

Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia

As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.

Can you give an overview of MediaMath and its offering in Australia and the APAC region?

With the opening of our data center in Hong Kong, we’re now servicing APAC and Australia with over 6B daily impressions. We’re seeing early adoption from trading desks and agencies, and we’ll soon be opening our Sydney office. It’s an exciting time for us as we enter the fastest growing digital market.

How will MediaMath differentiate itself from competitors in the region?

It’s truly right there in the name- we use math to empower agencies to drive client results 10x better than the traditional media plan. MediaMath is built on real technology: machine-learning algorithms that optimize across millions of data points in real time, letting you focus on strategy instead of performance optimization.

You recently signed a deal with Cyber Agent in Japan can you tell us a little more in detail what this means for MediaMath?

Partnering with the leading internet services company in Japan was a great way for us to begin delivering our platform to agencies and brands in the Japanese marketplace. The way to do business in Japan is to partner, and thus we’re exploring joint ventures on many fronts.

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12 December 2011 in ExchangeWire APAC 2 Comments

Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC

Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.

Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?

Starcom MediaVest Group specializes in media planning and buying, communication strategy, consumer research, digital, branded entertainment and other diversified services.

What is your role and remit for SMG across the region respectively?

As Regional Executive Director, Strategic Operations & Trading for Asia, I oversee both the enhancement of SMG’s working processes on multinational clients as well as trading opportunities in the marketplace across our spectrum of clients in the region.

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1 November 2011 in ExchangeWire APAC 5 Comments

Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.

Marin has recently moved into Australia – why Australia? What other markets is Marin servicing in the APAC region?

Marin chose to expand into Australia for primarily two reasons. One, several existing customers of ours have offices in Australia and having an “on the ground” presence allows us to better serve them. Second, Australia has a strong, growing market and an office in Australia allows us to better partner with agencies and brands in the area. In addition to Australia, Marin has an office Singapore.

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31 October 2011 in ExchangeWire APAC 1 Comment

James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video & Social Gaming Being One Of The Most Significant Regions Globally, Maximising Inventory Revenue & Embracing The Evolving Online Advertising Landscape

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.

Can you give an overview of VeNA, its offering and strategy across the APAC region?

VeNA (Video and Entertainment Network Asia), is one of the largest independent premium video and social gaming advertising and technology networks across the SEA and Pacific region.  Our business is based on exclusive partnerships with publishers, platforms and best of breed technology and creative solutions which enables us to deliver a unique market position for agency and clients alike at scale.

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3 June 2011 in ExchangeWire APAC 0 Comments

Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan.

Can you give an overview of MRM’s offering in the APAC region?

MRM is a global technology-driven marketing solutions provider with clearly defined practices, including strategy, site and content development, digital media, CRM, measurement and analytics. We create, execute, measure and optimize experiences that contribute to our clients’ marketing objectives and ignite passion for their brands.

The regional media team, which I manage, provides A-to-Z media services, focusing primarily on digital platforms: vertical sites/portals/networks, paid search, natural search, social media, mobile and others. The core team includes native Chinese, Japanese, Korean and English speakers, with broad knowledge of Asian markets, while the extended team, on-the-ground in key markets like Thailand and India, ensure linguistic accuracy, understanding of local trends, ties with the local media and so on.

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