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	<title>Comments on: The Future Of Online Ad Sales</title>
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	<description>Tracking Data-Driven Advertising, Media Buying Trends &#38; Ad Tech</description>
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		<title>By: Futures For Online Advertising Launched &#124; FarneyMedia.com</title>
		<link>http://www.exchangewire.com/blog/2009/02/02/the-future-of-online-sales/comment-page-1/#comment-4</link>
		<dc:creator>Futures For Online Advertising Launched &#124; FarneyMedia.com</dc:creator>
		<pubDate>Tue, 17 Feb 2009 00:15:39 +0000</pubDate>
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		<description>[...] Selling on AdBidCentral would complement the direct sales strategy, and help the publisher generate more revenue from its content. Of course the publisher will need skilled personnel to trade on the new platform to ensure it receives the best price possible for its ad space. Enter the “publisher ad trader”, the new breed of online sales professional. [...]</description>
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