http://www.exchangewire.com/blog/2009/03/25/user-data-enhancing-cpa-campigns-on-ad-exchanges/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Wed, 16 May 2012 15:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.exchangewire.com/blog/2009/03/25/user-data-enhancing-cpa-campigns-on-ad-exchanges/comment-page-1/#comment-309 How Publishers Can Monetise Their Data In The Exchange Marketplace | FarneyMedia.com Wed, 05 Aug 2009 15:14:46 +0000 http://www.farneymedia.com/?p=211#comment-309 [...] advertiser, agency or ad network? In the US there are a number of platforms where you can do this. The two market leaders, Bluekai and Exelate, allow publishers to sell anonymous user data in key ver.... This has become a growing revenue area for US publishers. But both companies have yet to establish [...] [...] advertiser, agency or ad network? In the US there are a number of platforms where you can do this. The two market leaders, Bluekai and Exelate, allow publishers to sell anonymous user data in key ver…. This has become a growing revenue area for US publishers. But both companies have yet to establish [...]

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