http://www.exchangewire.com/blog/2009/06/30/admeld-smarter-yield-optimisation-for-european-publishers/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Wed, 16 May 2012 15:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.exchangewire.com/blog/2009/06/30/admeld-smarter-yield-optimisation-for-european-publishers/comment-page-1/#comment-1257 Carlo Mon, 18 Jul 2011 01:07:00 +0000 http://www.farneymedia.com/?p=360#comment-1257 Publishers don't have to sell cheaply but their perspctive is most probably coloured by the prices the ad networks currently pay them. It would appear to be a great opportunity to cut the ad networks out of the loop and instead reap the benefits of RTB and data to take those profits themselves. The market may put some pressure on the less valuable inventory but surely it will be better than the arbitrage model? Publishers don’t have to sell cheaply but their perspctive is most probably coloured by the prices the ad networks currently pay them. It would appear to be a great opportunity to cut the ad networks out of the loop and instead reap the benefits of RTB and data to take those profits themselves. The market may put some pressure on the less valuable inventory but surely it will be better than the arbitrage model?

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