http://www.exchangewire.com/blog/2009/07/09/publishers-at-aop-event-discuss-the-merits-of-the-ad-exchange-platform/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Wed, 16 May 2012 15:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.exchangewire.com/blog/2009/07/09/publishers-at-aop-event-discuss-the-merits-of-the-ad-exchange-platform/comment-page-1/#comment-60 Real-Time Bidding: The Big Opportunity For European Media Buyers And Publishers? | FarneyMedia.com Tue, 14 Jul 2009 20:00:11 +0000 http://www.farneymedia.com/?p=482#comment-60 [...] improve the performance of online campaigns. But having sat through a recent event and listened to top publisher Executives baulk at the idea of their ad inventory being sold on an impression basis o..., FM feels a proper business case for RTB needs to be put forward to both the media buyer and the [...] [...] improve the performance of online campaigns. But having sat through a recent event and listened to top publisher Executives baulk at the idea of their ad inventory being sold on an impression basis o…, FM feels a proper business case for RTB needs to be put forward to both the media buyer and the [...]

]]> http://www.exchangewire.com/blog/2009/07/09/publishers-at-aop-event-discuss-the-merits-of-the-ad-exchange-platform/comment-page-1/#comment-46 WPP Razorfishing; Fine on Privacy in BusinessWeek; Warren Buffet on YouTube Thu, 09 Jul 2009 22:51:16 +0000 http://www.farneymedia.com/?p=482#comment-46 [...] FarneyMedia covers an Association of Online Publishers event in the UK and reports on publishers' perspectives on ad exchanges. [...] [...] FarneyMedia covers an Association of Online Publishers event in the UK and reports on publishers’ perspectives on ad exchanges. [...]

]]>