http://www.exchangewire.com/blog/2009/07/15/ad-networks-talk-exchanges-and-yield-optimization-at-admonsters-event-in-london/ Ad Trading And The Exchange Marketplace Fri, 10 Feb 2012 12:34:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.exchangewire.com/blog/2009/07/15/ad-networks-talk-exchanges-and-yield-optimization-at-admonsters-event-in-london/comment-page-1/#comment-65 admin Thu, 16 Jul 2009 07:43:47 +0000 http://www.farneymedia.com/?p=596#comment-65 Hi Darren. Thanks for commenting. The market is still a little immature in Europe compared to the US. Publishers and ad networks here are seeing the value of yield optimisation, and that's probably why companies like Admeld, Rubicon and Improve Digital will do well. There is still widespread scepticism about the value of exchange platforms. There clearly needs to be educating, and discussions like yesterdays at Admonsters definitely help. As you said in your recent blog post, it's about "changing media culture" - and that will take time. Hi Darren. Thanks for commenting. The market is still a little immature in Europe compared to the US. Publishers and ad networks here are seeing the value of yield optimisation, and that’s probably why companies like Admeld, Rubicon and Improve Digital will do well. There is still widespread scepticism about the value of exchange platforms. There clearly needs to be educating, and discussions like yesterdays at Admonsters definitely help. As you said in your recent blog post, it’s about “changing media culture” – and that will take time.

]]> http://www.exchangewire.com/blog/2009/07/15/ad-networks-talk-exchanges-and-yield-optimization-at-admonsters-event-in-london/comment-page-1/#comment-64 Darren Herman Thu, 16 Jul 2009 03:06:01 +0000 http://www.farneymedia.com/?p=596#comment-64 I'm very curious to see how this plays out in Europe vs. USA. I’m very curious to see how this plays out in Europe vs. USA.

]]> http://www.exchangewire.com/blog/2009/07/15/ad-networks-talk-exchanges-and-yield-optimization-at-admonsters-event-in-london/comment-page-1/#comment-62 Varick’s Herman On Everything; AdMonsters in the UK; Facebook Turns On More Targeting Wed, 15 Jul 2009 23:25:34 +0000 http://www.farneymedia.com/?p=596#comment-62 [...] FarneyMedia.com covers the AdMonsters event in the UK with "Ad Networks Talk Exchanges And Yield Optimization At Admonsters Event In London" as AdMeld and Rubicon Project are both active at the conference. AdMeld's Ben Barokas tweets, "UK network forum going well, fantastic conversations with Ad Networks and Large Publishers." [...] [...] FarneyMedia.com covers the AdMonsters event in the UK with “Ad Networks Talk Exchanges And Yield Optimization At Admonsters Event In London” as AdMeld and Rubicon Project are both active at the conference. AdMeld’s Ben Barokas tweets, “UK network forum going well, fantastic conversations with Ad Networks and Large Publishers.” [...]

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