Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK ad impressions were traded on its platform for the month.

Started almost two years ago by Satish Jayakumar and Michael Stephanblome, Adjug helps publishers monetise unsold ad inventory. Its exchange marketplace facilitates ad trading between advertisers, media agencies and publishers.

Adjug enables publishers to set a floor price for unsold ad inventory, and only allows direct buyers and sellers to trade. It has established itself as a safe and secure exchange for secondary premium ad inventory in the UK market.

The number of UK publishers using the platform has grown significantly over the past two years. Adjug now has over two-thousand publisher accounts, and the platform is helping content providers to sell ad space on over four-thousand sites.

The company is now looking to repeat the success in the German market, where agencies are increasingly looking at ways of buying inventory directly from publishers. Its current success shows that trading on European ad exchanges continues to grow - an encouraging sign given the current state of the online ad market.