http://www.exchangewire.com/blog/2009/09/18/new-doubleclick-ad-exchange-is-open-neutral-and-allows-real-time-bidding/ Ad Trading And The Exchange Marketplace Fri, 10 Feb 2012 12:34:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.exchangewire.com/blog/2009/09/18/new-doubleclick-ad-exchange-is-open-neutral-and-allows-real-time-bidding/comment-page-1/#comment-453 Google’s Kate Herbert Talks Ad Trading, RTB, Liquidity, And Brand Safety On The New DoubleClick Ad Exchange | FarneyMedia.com Mon, 23 Nov 2009 09:01:27 +0000 http://www.farneymedia.com/?p=1134#comment-453 [...] Ad Exchange has been drawing some of Europe’s leading premium publishers to the new platform since it re-launched two months ago. Although still in its early days here in Europe, there are signs that publishers are beginning to [...] [...] Ad Exchange has been drawing some of Europe’s leading premium publishers to the new platform since it re-launched two months ago. Although still in its early days here in Europe, there are signs that publishers are beginning to [...]

]]> http://www.exchangewire.com/blog/2009/09/18/new-doubleclick-ad-exchange-is-open-neutral-and-allows-real-time-bidding/comment-page-1/#comment-407 New Econsultancy Report Suggests UK Display Market Is In “Good Shape” | FarneyMedia.com Thu, 24 Sep 2009 17:32:44 +0000 http://www.farneymedia.com/?p=1134#comment-407 [...] will be interesting to see if the DoubleClick Exchange will affect this number in six months time. The lower threshold for entry, the open platform and the inventory available [...] [...] will be interesting to see if the DoubleClick Exchange will affect this number in six months time. The lower threshold for entry, the open platform and the inventory available [...]

]]> http://www.exchangewire.com/blog/2009/09/18/new-doubleclick-ad-exchange-is-open-neutral-and-allows-real-time-bidding/comment-page-1/#comment-405 Carl Lachmann Fri, 18 Sep 2009 12:17:32 +0000 http://www.farneymedia.com/?p=1134#comment-405 This will get a lot of traction, however, a big publisher may need / want more direct control. And that will not be as easy with AdX2.0. There are other solutions on the market, most of which only do optimization, with mixed results. The swedish company Admeta offers a solution that matches AdX2.0, but as a white-label and with total control for the publishers, and real real-time optimzation included. This will get a lot of traction, however, a big publisher may need / want more direct control. And that will not be as easy with AdX2.0. There are other solutions on the market, most of which only do optimization, with mixed results. The swedish company Admeta offers a solution that matches AdX2.0, but as a white-label and with total control for the publishers, and real real-time optimzation included.

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