Comments on: Publisher Trader: Managing The Ad Exchange Channel

By: Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute

Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute — Fri, 09 Oct 2009 10:22:07 +0000

[...] adoption of real time bidding and the exchange model in general, most of the analysis (as noted by FarneyMedia) has been from and about the buy side. But from AdMeld’s perspective, I’m most interested in [...]

By: How Publishers Should Manage The Growing Number Of Sales Channels | FarneyMedia.com

Thu, 08 Oct 2009 08:53:27 +0000

[...] and UK agencies are trading on the exchanges yet (!) so in the meantime it might be prudent for publishers to hire a Performance Manager or a PT to manage the growing number of sales channel [...]

By: admin

admin — Tue, 06 Oct 2009 11:05:38 +0000

I look forward to hearing more about these sell-side exchange companies, Darren. Always interested in any news on the trading opportunities from a publisher perspective.

By: Darren

Darren — Fri, 02 Oct 2009 11:29:26 +0000

You are right, there has not been a lot of talk about the pub side reaction and opportunities. I think this will change in the next 6 months as a new crop of companies emerge as IMHO you rightly state. I’m advising one here in NYC

By: DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

Fri, 02 Oct 2009 10:46:31 +0000

[...] Farney Media visits the publisher side of the exchange and considers the trading opportunities in new trader role which sits between ad operations and the publisher's direct sales team. An interesting take that's worth a look. AdExchanger.com sees it slightly differently down the road where the direct sales and trading teams are in distinct sales channel roles. Read more from Farney Media. [...]