Comments on: Improve Digital’s Janneke Niessen Expects Big Growth In RTB Throughout 2010 http://www.exchangewire.com/blog/2009/11/18/improve-digitals-janneke-niessen-expects-big-growth-in-rtb-use-throughout-2010/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Wed, 16 May 2012 15:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Improve Digital» Blog Archive » press http://www.exchangewire.com/blog/2009/11/18/improve-digitals-janneke-niessen-expects-big-growth-in-rtb-use-throughout-2010/comment-page-1/#comment-478 Improve Digital» Blog Archive » press Thu, 17 Dec 2009 23:38:59 +0000 http://www.farneymedia.com/?p=1444#comment-478 [...] farneymedia.com – Improve Digital’s Janneke Niessen Expects Big Growth In RTB Throughout 201... [...] [...] farneymedia.com – Improve Digital’s Janneke Niessen Expects Big Growth In RTB Throughout 201… [...]

]]> By: Kara Weber http://www.exchangewire.com/blog/2009/11/18/improve-digitals-janneke-niessen-expects-big-growth-in-rtb-use-throughout-2010/comment-page-1/#comment-455 Kara Weber Mon, 23 Nov 2009 23:39:23 +0000 http://www.farneymedia.com/?p=1444#comment-455 RTB is certainly a hot topic these days...and undoubtedly good for networks and advertisers. But what about publishers? Will they sacrifice leverage and pricing control with RTB in its current manifestation? The news all sounds good in the press releases, but what's the reality look like in 6 months, or a year? the Rubicon Project's perspective on RTB: http://rubiconproject.com/blog/rubicon/2009/11/18/the-rush-toward-real-time-bidding-rtb/ RTB is certainly a hot topic these days…and undoubtedly good for networks and advertisers.

But what about publishers? Will they sacrifice leverage and pricing control with RTB in its current manifestation? The news all sounds good in the press releases, but what’s the reality look like in 6 months, or a year?

the Rubicon Project’s perspective on RTB: http://rubiconproject.com/blog/rubicon/2009/11/18/the-rush-toward-real-time-bidding-rtb/

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