Comments on: Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010 http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/ Ad Trading And The Exchange Marketplace Fri, 10 Feb 2012 12:34:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: magnetic energy http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-1252 magnetic energy Tue, 12 Jul 2011 11:30:00 +0000 http://www.farneymedia.com/?p=1637#comment-1252 SEO companies also provide services like social media marketing. They browse the internet through millions of websites with the help of specially designed tools which help them identify the sites that are most frequently visited by your customers. They get articles related to your company's products published on various social media sites. They then establish links between all these sites and your company's website. Thus, you are able to reach your customers very fast, and make a global impact. SEO companies also provide services like social media marketing. They browse the internet through millions of websites with the help of specially designed tools which help them identify the sites that are most frequently visited by your customers. They get articles related to your company’s products published on various social media sites. They then establish links between all these sites and your company’s website. Thus, you are able to reach your customers very fast, and make a global impact.

]]> By: magnetic energy http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-2003 magnetic energy Tue, 12 Jul 2011 11:30:00 +0000 http://www.farneymedia.com/?p=1637#comment-2003 SEO companies also provide services like social media marketing. They browse the internet through millions of websites with the help of specially designed tools which help them identify the sites that are most frequently visited by your customers. They get articles related to your company's products published on various social media sites. They then establish links between all these sites and your company's website. Thus, you are able to reach your customers very fast, and make a global impact. SEO companies also provide services like social media marketing. They browse the internet through millions of websites with the help of specially designed tools which help them identify the sites that are most frequently visited by your customers. They get articles related to your company’s products published on various social media sites. They then establish links between all these sites and your company’s website. Thus, you are able to reach your customers very fast, and make a global impact.

]]> By: Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe | ExchangeWire.com http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-563 Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe | ExchangeWire.com Wed, 05 May 2010 14:03:56 +0000 http://www.farneymedia.com/?p=1637#comment-563 [...] last year I did a piece for ExchangeWire about some of the exciting changes happening in display advertising. Given the number of blog posts and op-ed pieces that have since been published on the subject, I [...] [...] last year I did a piece for ExchangeWire about some of the exciting changes happening in display advertising. Given the number of blog posts and op-ed pieces that have since been published on the subject, I [...]

]]> By: Paysage Français de l'e-Publicité Comportementale » Tracking Ad Trading And The Exchange Marketplace http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-487 Paysage Français de l'e-Publicité Comportementale » Tracking Ad Trading And The Exchange Marketplace Mon, 28 Dec 2009 07:42:57 +0000 http://www.farneymedia.com/?p=1637#comment-487 [...] Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchange... [...] [...] Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchange… [...]

]]> By: greghills http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-486 greghills Sun, 27 Dec 2009 00:24:22 +0000 http://www.farneymedia.com/?p=1637#comment-486 Great post Paul. Agreed, if any advertiser is only buying CPA and not performing tests to see if they can achieve lower performance, there is little progress to be made. Even an advertiser is set on the idea of spending most of the budget on CPA deals, the brand should still run tests to see if they can achieve a lower CPA on a CPM buy, then renegotiate the CPA pricing. <br><br>As you suggest, not all conversions are created equal. Viewthrough conversions CPA coming from below the fold ad units hurt the advertiser. Even while staying within the CPA framework, buyers should be working to renegotiate or set up tiered CPA pricing based on ad visibility, customer quality, etc. Great post Paul. Agreed, if any advertiser is only buying CPA and not performing tests to see if they can achieve lower performance, there is little progress to be made. Even an advertiser is set on the idea of spending most of the budget on CPA deals, the brand should still run tests to see if they can achieve a lower CPA on a CPM buy, then renegotiate the CPA pricing.

As you suggest, not all conversions are created equal. Viewthrough conversions CPA coming from below the fold ad units hurt the advertiser. Even while staying within the CPA framework, buyers should be working to renegotiate or set up tiered CPA pricing based on ad visibility, customer quality, etc.

]]> By: greghills http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-1540 greghills Sat, 26 Dec 2009 19:24:00 +0000 http://www.farneymedia.com/?p=1637#comment-1540 Great post Paul. Agreed, if any advertiser is only buying CPA and not performing tests to see if they can achieve lower performance, there is little progress to be made. Even an advertiser is set on the idea of spending most of the budget on CPA deals, the brand should still run tests to see if they can achieve a lower CPA on a CPM buy, then renegotiate the CPA pricing. As you suggest, not all conversions are created equal. Viewthrough conversions CPA coming from below the fold ad units hurt the advertiser. Even while staying within the CPA framework, buyers should be working to renegotiate or set up tiered CPA pricing based on ad visibility, customer quality, etc. Great post Paul. Agreed, if any advertiser is only buying CPA and not performing tests to see if they can achieve lower performance, there is little progress to be made. Even an advertiser is set on the idea of spending most of the budget on CPA deals, the brand should still run tests to see if they can achieve a lower CPA on a CPM buy, then renegotiate the CPA pricing.

As you suggest, not all conversions are created equal. Viewthrough conversions CPA coming from below the fold ad units hurt the advertiser. Even while staying within the CPA framework, buyers should be working to renegotiate or set up tiered CPA pricing based on ad visibility, customer quality, etc.

]]> By: IAB And AAAAs Offer T’s And C’s Guidelines; Cisco Entering Ad Exchange Business?; MediaMath Gets Netezza-d http://www.exchangewire.com/blog/2009/12/17/why-the-emergence-of-dsps-and-real-time-bidding-will-see-more-uk-agencies-trading-across-ad-exchanges-in-2010/comment-page-1/#comment-479 IAB And AAAAs Offer T’s And C’s Guidelines; Cisco Entering Ad Exchange Business?; MediaMath Gets Netezza-d Fri, 18 Dec 2009 11:55:54 +0000 http://www.farneymedia.com/?p=1637#comment-479 [...] Paul Silver from MEC Manchester climbs the podium at Farney Media and provides his take on how demand-side platforms and real-time bidding will have more UK agencies taking their media buying to ad exchanges. Read it. [...] [...] Paul Silver from MEC Manchester climbs the podium at Farney Media and provides his take on how demand-side platforms and real-time bidding will have more UK agencies taking their media buying to ad exchanges. Read it. [...]

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