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	<title>Comments on: Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens</title>
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	<link>http://www.exchangewire.com/blog/2010/01/12/admeld-hires-mobile-ad-veteran-marc-theermann-as-convergence-of-mobile-and-online-display-quickens/</link>
	<description>Tracking Data-Driven Advertising, Media Buying Trends &#38; Ad Tech</description>
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		<title>By: FarneyMedia.com Is Now ExchangeWire.com. Why The Site Name Changed. &#124; ExchangeWire.com</title>
		<link>http://www.exchangewire.com/blog/2010/01/12/admeld-hires-mobile-ad-veteran-marc-theermann-as-convergence-of-mobile-and-online-display-quickens/comment-page-1/#comment-502</link>
		<dc:creator>FarneyMedia.com Is Now ExchangeWire.com. Why The Site Name Changed. &#124; ExchangeWire.com</dc:creator>
		<pubDate>Mon, 18 Jan 2010 17:44:28 +0000</pubDate>
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		<description>[...] explosive growth in smartphones all point to significant expansion over for next twelve months. The arrival of yield optimisers, like Admeld and Pubmatic, into mobile also suggests that mobile display is moving toward a more efficient, transparent and accountable [...]</description>
		<content:encoded><![CDATA[<p>[...] explosive growth in smartphones all point to significant expansion over for next twelve months. The arrival of yield optimisers, like Admeld and Pubmatic, into mobile also suggests that mobile display is moving toward a more efficient, transparent and accountable [...]</p>
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		<title>By: Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together &#124; FarneyMedia.com</title>
		<link>http://www.exchangewire.com/blog/2010/01/12/admeld-hires-mobile-ad-veteran-marc-theermann-as-convergence-of-mobile-and-online-display-quickens/comment-page-1/#comment-494</link>
		<dc:creator>Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together &#124; FarneyMedia.com</dc:creator>
		<pubDate>Thu, 14 Jan 2010 08:03:24 +0000</pubDate>
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		<description>[...] news comes on the back of a similar move by Admeld. Both clearly see opportunity in the growing mobile display market. And both are now looking to [...]</description>
		<content:encoded><![CDATA[<p>[...] news comes on the back of a similar move by Admeld. Both clearly see opportunity in the growing mobile display market. And both are now looking to [...]</p>
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