Comments on: Google Now Leveraging Its Cookie To Retarget For Adwords Buyers http://www.exchangewire.com/blog/2010/03/26/google-now-leveraging-its-cookie-to-retarget-for-adwords-buyers/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Mon, 21 May 2012 08:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason http://www.exchangewire.com/blog/2010/03/26/google-now-leveraging-its-cookie-to-retarget-for-adwords-buyers/comment-page-1/#comment-558 Jason Tue, 27 Apr 2010 07:17:45 +0000 http://www.exchangewire.com/?p=3092#comment-558 Retargeting really is a smart idea, and the b-ball tickets are a great example of this. By focusing on those who are currently interested in what you have to offer, you can retain their interest for longer. And with something such as sports tickets, that time frame can be brief, so you need to quickly recapture their interest with a promotion or discount.<br><br>Also, I can see why many have privacy concerns, but when retargeting is done properly, it can benefit both customers and businesses. It’s all about taking the right approach. Here’s a great article that lists the do’s and don’ts of <a href="http://bit.ly/aqE6hs" rel="nofollow">retargeting</a>. Retargeting really is a smart idea, and the b-ball tickets are a great example of this. By focusing on those who are currently interested in what you have to offer, you can retain their interest for longer. And with something such as sports tickets, that time frame can be brief, so you need to quickly recapture their interest with a promotion or discount.

Also, I can see why many have privacy concerns, but when retargeting is done properly, it can benefit both customers and businesses. It’s all about taking the right approach. Here’s a great article that lists the do’s and don’ts of retargeting.

]]> By: Jason http://www.exchangewire.com/blog/2010/03/26/google-now-leveraging-its-cookie-to-retarget-for-adwords-buyers/comment-page-1/#comment-1560 Jason Tue, 27 Apr 2010 01:17:00 +0000 http://www.exchangewire.com/?p=3092#comment-1560 Retargeting really is a smart idea, and the b-ball tickets are a great example of this. By focusing on those who are currently interested in what you have to offer, you can retain their interest for longer. And with something such as sports tickets, that time frame can be brief, so you need to quickly recapture their interest with a promotion or discount. Also, I can see why many have privacy concerns, but when retargeting is done properly, it can benefit both customers and businesses. It’s all about taking the right approach. Here’s a great article that lists the do’s and don’ts of <a href="http://bit.ly/aqE6hs" rel="nofollow">retargeting</a>. Retargeting really is a smart idea, and the b-ball tickets are a great example of this. By focusing on those who are currently interested in what you have to offer, you can retain their interest for longer. And with something such as sports tickets, that time frame can be brief, so you need to quickly recapture their interest with a promotion or discount.

Also, I can see why many have privacy concerns, but when retargeting is done properly, it can benefit both customers and businesses. It’s all about taking the right approach. Here’s a great article that lists the do’s and don’ts of retargeting.

]]> By: Yaniv Nizan http://www.exchangewire.com/blog/2010/03/26/google-now-leveraging-its-cookie-to-retarget-for-adwords-buyers/comment-page-1/#comment-536 Yaniv Nizan Sat, 27 Mar 2010 10:36:29 +0000 http://www.exchangewire.com/?p=3092#comment-536 Despite of the privacy issues, this new feature has the potential of making the web a much better place. First of all, the publisher will be able to get compensated higher once an appropriate payment model can be found. The way to do that is by having the publishers flag the users on their websites based on ad interaction/engagement. If this will happen more advertising dollars will start flowing towards content website and we will all be able to enjoy better quality content with less aggressive and more relevant advertising.<br><a href="http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html" rel="nofollow">http://www.yanivnizan.com/2010/03/google-adword...</a> Despite of the privacy issues, this new feature has the potential of making the web a much better place. First of all, the publisher will be able to get compensated higher once an appropriate payment model can be found. The way to do that is by having the publishers flag the users on their websites based on ad interaction/engagement. If this will happen more advertising dollars will start flowing towards content website and we will all be able to enjoy better quality content with less aggressive and more relevant advertising.
http://www.yanivnizan.com/2010/03/google-adword…

]]> By: Yaniv Nizan http://www.exchangewire.com/blog/2010/03/26/google-now-leveraging-its-cookie-to-retarget-for-adwords-buyers/comment-page-1/#comment-1553 Yaniv Nizan Sat, 27 Mar 2010 05:36:00 +0000 http://www.exchangewire.com/?p=3092#comment-1553 Despite of the privacy issues, this new feature has the potential of making the web a much better place. First of all, the publisher will be able to get compensated higher once an appropriate payment model can be found. The way to do that is by having the publishers flag the users on their websites based on ad interaction/engagement. If this will happen more advertising dollars will start flowing towards content website and we will all be able to enjoy better quality content with less aggressive and more relevant advertising. http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html Despite of the privacy issues, this new feature has the potential of making the web a much better place. First of all, the publisher will be able to get compensated higher once an appropriate payment model can be found. The way to do that is by having the publishers flag the users on their websites based on ad interaction/engagement. If this will happen more advertising dollars will start flowing towards content website and we will all be able to enjoy better quality content with less aggressive and more relevant advertising.
http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html

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