http://www.exchangewire.com/blog/2010/03/30/majority-of-top-tier-uk-publishers-in-favour-of-using-rtb-to-sell-non-premium-inventory/ Tracking Data-Driven Advertising, Media Buying Trends & Ad Tech Mon, 21 May 2012 08:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.exchangewire.com/blog/2010/03/30/majority-of-top-tier-uk-publishers-in-favour-of-using-rtb-to-sell-non-premium-inventory/comment-page-1/#comment-542 Improve Digital» Blog Archive » Majority Of Top Tier UK Publishers In Favour Of Using RTB To Sell Non-Premium Inventory Fri, 02 Apr 2010 12:56:56 +0000 http://www.exchangewire.com/?p=3174#comment-542 [...] See original post from ExchangeWire>> var addthis_pub = 'Improve Digital'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more'; More BlogFormer RAPT and Microsoft VP’s join our Advisory Board23 Feb. New Rules of Revenue event LondonNew white paper: Real Time Bidding (RTB)Ad network optimisation goes mobileImprove Digital on Real Time Bidding (RTB)New white paper: Essentials of ad network optimisationPubMatic's Ad Revenue 09 report available!Whitepaper on creative quality controlPubMatic leads with automated multi-currency optimisation and reportingImprove Digital opens offices in Germany and FranceUK breakfast for premium publishers Copyright © 2009 IMPROVE DIGITAL. All rights reserved. Contact var addthis_pub = 'Improve Digital'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more'; More UncategorizedMenulogotetsjelogosHelpHP_rechtsonderHP_linksonderHP_middenonderAbout var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6053032-1"); pageTracker._trackPageview(); [...] [...] See original post from ExchangeWire>> var addthis_pub = 'Improve Digital'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more'; More BlogFormer RAPT and Microsoft VP’s join our Advisory Board23 Feb. New Rules of Revenue event LondonNew white paper: Real Time Bidding (RTB)Ad network optimisation goes mobileImprove Digital on Real Time Bidding (RTB)New white paper: Essentials of ad network optimisationPubMatic's Ad Revenue 09 report available!Whitepaper on creative quality controlPubMatic leads with automated multi-currency optimisation and reportingImprove Digital opens offices in Germany and FranceUK breakfast for premium publishers Copyright © 2009 IMPROVE DIGITAL. All rights reserved. Contact var addthis_pub = 'Improve Digital'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more'; More UncategorizedMenulogotetsjelogosHelpHP_rechtsonderHP_linksonderHP_middenonderAbout var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.&quot ; document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6053032-1"); pageTracker._trackPageview(); [...]

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