The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on one billion euro – and remains the number one in Europe. ExchangeWire had a conversation with Mathias Pantke, Adscale CEO, some weeks ago about growth in the automated German market. He predicted that nearly 15% of all dipslay campaign will go through automated platforms in 2010 – with that percentage likely to rise to 60% over the next four years. It suggests that almost 149 million euro will be passing through platforms, like Adscale, Adx, and Admeld, by year end. Some might scoff at these figures, pointing out they’re a little too frothy. But given that ad nets don’t dominate in the German market the way they do in the UK, it is possible that trading platforms like Adscale will see significant growth in the coming 12-24 months.
The graph below illustrates the growth in the German exchange marketplace over the past two. Note that all numbers listed are in millions of euros.
