ExchangeWire welcomes all attendees to the Data Economy 2011. Today we bring the European buy and sell side together for in-depth analysis and debate around the area of data in the European display market. This event will look to discuss the evolving European data economy – with an emphasis on how media buyers and sellers can unlock its commercial value. Key industry figures will deliver a number of keynotes and participate in panel sessions throughout the day, covering issues as varied as standardisation, ownership, privacy, and management.

Speakers for today’s conference include: Steven Filler, Collective Media; Andy Mitchell, A&NY Media; Jay Stevens, Rubicon Project; Stuart Colman, AudienceScience; and Nick Stringer, IAB.

The morning panel session, led by MediaMath's Erich Wasserman, will delve deep into the infrastructure and scalability issues around data – and whether or not European publishers, agencies and ad networks should be investing more in technology and skill resource.

Our afternoon panels will be looking more at audience data, from the perspective of the buy and sell side. Paul Silver, Associate Director at SMV, will take the helm of the buyside panel, and will be joined by a number of high-profile industry figures. This group will debate attribution, the value of third party data and the ability of buy-side players to scale. From the supply-side, we will look at the commercial viability of data trading, the future of the cookie in the face of EU legislation, and the controversial issues surrounding ownership.

ExchangeWire would like to thank AudienceScience, The Rubicon Project and Collective for sponsoring today's event.