A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the fact that ATS London’s registrations from direct advertisers is already up nearly 70% year on year (with more marketers looking to attend every day) but also by ExchangeWire’s ability to host a panel comprised solely of leading advertisers and marketers.
Never before has the industry been able to hear directly ‘from the source’ on the demand side on such a large scale.
The session will focus on the key areas affecting marketers: how advertisers are integrating real-time technology into their marketing mix; how advancements in technology is facilitating new ways to reach desired audiences; and how they are able to change the way they ultimately invest digital ad spend and how agency relationships are evolving and emerging.
It will also provide the opportunity to learn about how important the RTB ecosystem is to the end marketer. Will all media become programmatic in the way those invested in it said it would? Is insourcing a feasible prospect? Is the end-to-end stack something advertisers really seek? Are we in a yet another ad tech bubble?
All these questions and more will be answered in the panel session hosted and moderated by our own Paul Silver, Chief Strategy Officer, ExchangeWire.
Our line-up of direct marketer appearing on the panel include:
Gavin Deadman, Digital Marketing Manager, PKR.com
Since joining PKR.com as Digital Marketing Manager in 2011, Gavin has migrated the digital media planning and buying function in house and implemented various technology platforms with a data driven strategy being at the heart of optimisation.
Prior to this role, Gavin worked at some of the world’s largest media agencies including MediaCom, MEC and Diffiniti as well as holding marketing roles at BCA and King.com.
Andy Mihalop, Head of Digital, Moneysupermarket
In his role as Head of Digital, Andy is responsible for media systems, RTB display and data monetisation for one of the largest UK price comparison websites. Andy has been instrumental in helping Moneysupermarket develop one of the first brand trading desks for the UK finance sector.
Prior to joining Moneysupermarket.com Andy was Head of Search for global performance marketing agency, iProspect, Head of Search at digital agency ilevel and Director of Strategic Services at Doubleclick Performics, fulfilling an International search strategy and technology role.
Andy has worked on digital strategy for some of the world’s largest brands including Hewlett Packard, Nokia, Adidas, Orange, Disney, Johnson & Johnson and Procter & Gamble.
Josiah Amarty, Senior Online Marketing Manager, Virgin Media
Josiah is responsible for online acquisition across Display, Affiliate & PPC for Virgin Media & Virgin Mobile.
Josiah has an agency background and prior to working with Virgin Media, Josiah most recently worked for OMD UK where he led the Post Office & hmv accounts, winning NMA Effectiveness awards for both advertisers.
If you have ever wondered whether RTB is as important to your clients as it is to your business, then this session is a must see.
There are only a small number of tickets remaining for ATS London. Be sure to get your early bird today.ExchangeWire