Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence this year ExchangeWire will debate the issue during a key panel session at its flagship ATS London conference, with security software vendors and advertisers alike to get their take on the issue.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook’s mega-growth on mobile, Yahoo’s big move when it comes to mobile, plus AOL committing further inventory to programmatic.
Facebook posts rip-roaring results thanks to mobile
The world’s largest social network this week posted revenues of $2.91bn for the second quarter, representing a staggering 61% year-on-year increase, with its stock hitting an all-time high in the immediate aftermath of the announcement.
Facebook, which quite infamously [...]
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups aired recently shows just how the ‘bad internet’ is raising concerns among policy makers, and some of the highest powers in the land.
A BBC investigation into how ads from tier one outfits, including the UK Government’s National Citizen Service (NCS) [...]
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Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile.
Brian Boland, Facebook,VP of ads product marketing and Atlas, made the announcement via a blog post.
It reads: “Today [...]
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Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and mobile operator joint venture Weve aim to challenge the hegemony of Facebook and Google in the sector.
UK mobile ad spend continues to soar and is expected to rise 96% this year to just over £2bn, up from more than £1.03bn last year, although this is amidst an overall slowdown in the digital ad market, according to eMarketer estimates published this [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published this week, confirming what many has felt, that the UK is the most developed market in Europe when it comes to ad tech.
The survey reveals that 28% of the £1.86bn spent on display advertising in 2013 [...]
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing the European standard privacy icon to its ad formats.
But after an extended beta phase, where its pricing policies were called into question, media buyers are awaiting the robustness of its platform to be proven.
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Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of advertisers have a positive perception of real-time media trading, indicating the extent of concerns about the ad tech sector among brands.
ExchangeWire caught up with Ron Amran, Heineken, senior media director, USA, to get his take on the sector ahead of his participation on a panel session about brands and programmatic at [...]
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in a series of industry manoeuvres indicating that all media will eventually be bought programmatically.
Global’s announcement of dax means advertisers will be able to buy in-stream ad units across a host of stations within is portfolio (which include Capital, Heart and Classic FM), plus a host of premium third-party services including Spotify, Blinkbox, Mixcloud, [...]
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