Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under the banner of the trade body.
I’ve been involved in various industry bodies for many years including the IAB, MMA, AIIA, SITF and AIMIA. The most often asked question by a company is “why should we join” and “what’s the ROI”. Our current IAB Singapore chapter chair, Olivier Legrand, recently penned [...]
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.
Apple crosses the Rubicon into programmatic world with Rubicon Project tie-up for iAd
Rubicon Project this week announced it was among a host of other companies to be selected by Apple to sell iAd inventory via programmatic channels.
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire places them under the microscope.
Ve buys GDM Digital
Firstly, let’s round-off the facts about the latest deals. This week VE announced the acquisition of fellow UK-based outfit GDM Digital in a $12m deal, that will see all 42 [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingAustraliaCross-ChannelDatadata modellingDigital MarketingDisplayEuropeLATAMLocalMarketermarketing cloudMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPerformance MarketingProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherRetargetingStackStrategic Investment
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients, in a two-part interview.
In the first instalment he lifted the lid on IPONWEB’s working processes, plus explained his stance on the much mooted ‘ad tech power game’. In this instalment he focuses on IPONWEB’s bids to reduce the inherent tensions within automated media trading.
EW: Earlier [...]
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus to launch this event and to Janice Chan from Starwood, to get her take on the state of programmatic in Asia.
Jor says the rationale behind the event is that corporates in Asia are facing internal pressure from HQ [...]
Nathan Woodman, was named as IPONWEB’s first-ever GM of demand solutions earlier this month and will oversee the Russia-based company’s positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes hot on the heels of IPONWEB opening of its Berlin office. ExchangeWire, caught up with Woodman, the former COO of Digilant, to find out more about what his appointment represents for the company’s designs on the [...]
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this [...]
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap in the French market, plus the need for an overhaul in regulation there.
EW: Air France will take to the ATS Paris stage this week to discuss activities with its in-house trading desk how much of an emerging trend is this [...]
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won’t charge advertisers for invalid traffic.
The announcements were made at the AppNexus Summit in New York, where CEO Brian O’Kelley told attendees the company has partnered with DoubleVerify and Integral AdScience to agree a common definition of what constitutes fraudulent traffic, in response to [...]
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate must be addressed if the sector is to become the de-facto way for media to be bought and sold, according to speakers at the inaugural ATS New York.
ATS New York kicked off this morning and saw speakers from some of the sector’s leading companies, including AppNexus, Facebook, IPONWEB debate how the industry would [...]