AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential technology solutions with the event’s media partner Ad-Exchange.fr.
There is no shortage of studies about online ad fraud, with widely varying accounts of the extent of the problem. For instance, YuMe claims it blocks millions of domains [...]
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, but it does bring with it an inherent need to improve transparency.
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic space.
Despite the headline grabbing numbers of brands abandoning trading desks, this report is more about best practice for brands looking to put spend into programmatic.
The report is broken into several sections. The most notable are the following:
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAgency Trading DeskATSAudience BuyingBrandDigital MarketingDisplayEuropeMarketerMarketing TechnologyMedia BuyingMedia ValuationOnline Marketing
Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV be next? And if so, how will it overtake the king of the ad revenue channels?
Mobile display advertising is eating up the ad dollars and knocking down the ‘firsts’ at an incredible rate. Earlier this year the IAB showed how UK mobile advertising reached $1bn in 2013 for the first time and this is predicted to double in 2014.
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence this year ExchangeWire will debate the issue during a key panel session at its flagship ATS London conference, with security software vendors and advertisers alike to get their take on the issue.
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting to offer brands a method of capturing the divided attention of ’second screeners’.
Ahead of next month’s ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of fragmented audiences, especially as the APAC’s middle class swells in number.
Brand advertisers love television. So what is holding back marketers in APAC from embracing digital video with similar enthusiasm, while budgets in other regions are [...]
Tags Ad TradingAd ViewabilityAPACATSAttributionBrandBroadcasterCross-ChannelFragmentationLive StreamMarketerMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoProgrammatic VideoPublisherRich MediaSecond screenSingaporeSoutheast AsiaTVVendor
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of advertisers have a positive perception of real-time media trading, indicating the extent of concerns about the ad tech sector among brands.
ExchangeWire caught up with Ron Amran, Heineken, senior media director, USA, to get his take on the sector ahead of his participation on a panel session about brands and programmatic at [...]