Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.
I’ve been involved in various industry bodies for many years, including the IAB, MMA, AIIA, SITF and AIMIA. The most often asked question by a company is, “why should we join?” and “what’s the ROI?” Our current IAB Singapore chapter chair, Olivier Legrand, recently penned [...]
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients, in a two-part interview.
In the first instalment he lifted the lid on IPONWEB’s working processes, plus explained his stance on the much mooted ‘ad tech power game’. In this instalment he focuses on IPONWEB’s bids to reduce the inherent tensions within automated media trading.
EW: Earlier [...]
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus to launch this event and to Janice Chan from Starwood, to get her take on the state of programmatic in Asia.
Jor says the rationale behind the event is that corporates in Asia are facing internal pressure from HQ [...]
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google’s emphasis on simplicity in the workflow process.
Back in 1997 I sold my keyword software business to one of the largest suppliers of content to big business. Hindsight is often 20:20 and today I scratch my head and think how wrong was I to believe [...]
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential technology solutions with the event’s media partner Ad-Exchange.fr.
There is no shortage of studies about online ad fraud, with widely varying accounts of the extent of the problem. For instance, YuMe claims it blocks millions of domains [...]
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, but it does bring with it an inherent need to improve transparency.
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic space.
Despite the headline grabbing numbers of brands abandoning trading desks, this report is more about best practice for brands looking to put spend into programmatic.
The report is broken into several sections. The most notable are the following:
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAgency Trading DeskATSAudience BuyingBrandDigital MarketingDisplayEuropeMarketerMarketing TechnologyMedia BuyingMedia ValuationOnline Marketing
Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV be next? And if so, how will it overtake the king of the ad revenue channels?
Mobile display advertising is eating up the ad dollars and knocking down the ‘firsts’ at an incredible rate. Earlier this year the IAB showed how UK mobile advertising reached $1bn in 2013 for the first time and this is predicted to double in 2014.
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence this year ExchangeWire will debate the issue during a key panel session at its flagship ATS London conference, with security software vendors and advertisers alike to get their take on the issue.