ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients, in a two-part interview.
In the first instalment he lifted the lid on IPONWEB’s working processes, plus explained his stance on the much mooted ‘ad tech power game’. In this instalment he focuses on IPONWEB’s bids to reduce the inherent tensions within automated media trading.
EW: Earlier [...]
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google’s emphasis on simplicity in the workflow process.
Back in 1997 I sold my keyword software business to one of the largest suppliers of content to big business. Hindsight is often 20:20 and today I scratch my head and think how wrong was I to believe [...]
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential technology solutions with the event’s media partner Ad-Exchange.fr.
There is no shortage of studies about online ad fraud, with widely varying accounts of the extent of the problem. For instance, YuMe claims it blocks millions of domains [...]
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
Tags Ad TradingAd VisibilityAdvertiserAgencyAudience BuyingBehavioral TargetingBehavioural TargetingBrandDataDigital MarketingDisplayDSPMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingPrivacyProgrammaticRetargetingRTB
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, but it does bring with it an inherent need to improve transparency.
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.
The Amobee cross-channel, cross-device stack is now a full end-to-end offering including a DSP (previously GradientX), RTB Exchange, Brand Intelligence (previously Kontera), Creative House (3D), Lifetime Value (LTV) and Amobee DMP.
With only 10% client crossover, and little product replication, the addition of Adconion Direct has brought Amobee reach [...]
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current climate.
Native – or what would be best described non-standard IAB advertising units – has been a topical area of conversation for both buy an sell side over the past twelve months. Up to this point the “native” environment [...]
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic space.
Despite the headline grabbing numbers of brands abandoning trading desks, this report is more about best practice for brands looking to put spend into programmatic.
The report is broken into several sections. The most notable are the following:
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAgency Trading DeskATSAudience BuyingBrandDigital MarketingDisplayEuropeMarketerMarketing TechnologyMedia BuyingMedia ValuationOnline Marketing
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence this year ExchangeWire will debate the issue during a key panel session at its flagship ATS London conference, with security software vendors and advertisers alike to get their take on the issue.