Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.
The Amobee cross-channel, cross-device stack is now a full end-to-end offering including a DSP (previously GradientX), RTB Exchange, Brand Intelligence (previously Kontera), Creative House (3D), Lifetime Value (LTV) and Amobee DMP.
With only 10% client crossover, and little product replication, the addition of Adconion Direct has brought Amobee reach [...]
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current climate.
Native – or what would be best described non-standard IAB advertising units – has been a topical area of conversation for both buy an sell side over the past twelve months. Up to this point the “native” environment [...]
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic space.
Despite the headline grabbing numbers of brands abandoning trading desks, this report is more about best practice for brands looking to put spend into programmatic.
The report is broken into several sections. The most notable are the following:
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAgency Trading DeskATSAudience BuyingBrandDigital MarketingDisplayEuropeMarketerMarketing TechnologyMedia BuyingMedia ValuationOnline Marketing
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence this year ExchangeWire will debate the issue during a key panel session at its flagship ATS London conference, with security software vendors and advertisers alike to get their take on the issue.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including a $100m windfall for the European tech space via way of Google Ventures, calls for changes in how advertising fees are paid, plus much more.
European tech scene set for $100m Google windfall
Google Ventures (GV) this week confirmed earlier speculation that it is to set up a European arm, by announcing it is to open up a London office with an initial $100m war chest available [...]
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech firms at the advertising industry’s most high profile summit is symbolic of the technology’s rising importance.
In fact the more bullish among ExchangeWire readers could say that ‘ad tech is taking over’. Read more for an ad tech [...]
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAnalyticsBehavioral TargetingBig DataBrandCannes LionsClick FraudCreativeDataDisplayEuropeKeywordsMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPremiumProgrammaticRich MediaRTBSearchStackVendorViewability
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his current outfit.
In the first of a two-part interview, O’Kelley shares with ExchangeWire just some of his views on AppNexus’ recent product launches, as well as how the industry can move cohesively to tackle some of its biggest [...]
Tags Ad VerificationAd ViewabilityAd VisibilityAdvertiserAttributionCross-ChannelDigital MarketingDisplayMarketerMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoProgrammaticRich Media
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
This week, ExchangeWire delves into MediaMath’s monster funding round, revisits the AppNexus Summit where its new acquisition Alenty played a starring role, and charts the latest movements from online media giants Google, Twitter and Facebook.
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to a failure of the digital media industry to keep apace with its own innovations. Charting recent developments in the programmatic video sector, ExchangeWire asks what hope the ad tech sector has in taking its place at the top table of advertising platforms, when it’s still so difficult to track and attribute value [...]
Tags Ad ServerAd TradingAd ViewabilityAd VisibilityAdvertiserAttributionAudience BuyingConnected TVCross-ChannelDataDigital MarketingLive StreamMarketerMarketing TechnologyMedia BuyingMobileMobile RTBOnline MarketingOnline videoProgrammatic PremiumProgrammatic VideoSecond screenTVVideoViewabilityYield Optimisation
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket Fuel was fingered in a FT article highlighting its prevalence in the industry (of course it was quick to rebuff the article’s assertions), but the entire advertising industry – from client-side marketer to third-party ad tech vendor – must [...]