29 October 2012 in ExchangeWire EMEA
Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the APAC region and what’s in store for mobile privacy.
Evidon’s ad and site notice is now available in 40 countries and 39 local languages. What has been key to this growth? What is differentiating Evidon in all these markets? Or is a lot of this driven by global deals?
Enhanced notice on websites is becoming the commercial standard globally. This was first driven by our global clients, who wanted to comply with self-regulatory standards in the US and the ePrivacy Directive here in Europe. However, increasingly, web publishers and brands are beginning to see this as a clear best practice everywhere, including in markets where the standard has not become a requirement.
Working with the largest publishers and brands has certainly helped us to engage in these conversations on a global level, but we’ve also invested heavily in local markets to help us understand, and where possible, help shape what is required. There is no single solution that works across markets, even within Europe, as we’ve seen vividly this year.
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Global Desk Editor2 October 2012 in ExchangeWire EMEA
ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which they forecast to grow by 8% on average in 2013; expecting Central and Eastern Europe to bounce back after a tough 2012 with 7.4% growth in 2013, while Asia Pacific (excluding Japan) grows by 8.2%, and Latin America grows by 10.1%.
North America has had a particularly strong 2012, thanks to record Olympic audiences and heavier than expected political advertising in the US. Despite the tough comparison, ZO still expects solid 3.6% growth from North America in 2013.
Digital media – particularly internet advertising – are supplying most of the growth in spend by medium. ZO forecasts internet advertising to grow by 15.1% in 2013, with traditional media growing by 2.3%.
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Global Desk Editor10 September 2012 in ExchangeWire EMEA 2 Comments
Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market?
Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and a half especially we’ve been pretty quiet when it comes to things like marketing. As a 100% self-financed company, it’s has been imperative for us to keep our focus where it matters most: on the product and services we are offering our clients. When you get those things right, the ‘marketing’, as it were, takes care of itself a bit as word starts to get around.
Since our founding in Berlin in 2009, we’ve scaled from our first RTB campaigns in our home market to running campaigns in more than 45 markets across six continents. We had twenty employees at the end of the last business year and will be approaching 100 by the end of this one. So far, we’ve been fortunate enough to achieve this scale based purely on organic growth. Every cent we earn is reinvested into building the most advanced RTB tech on the market and hiring the best team to build and deliver that solution to our customers. Simply put, our goal is to build the most outstanding team that has ever worked together in online marketing. This passion and focus has resulted in customer retention rates running at 95+% and the trust of many ‘open budget’ accounts on behalf of our partners, all managed in a profitable fashion for the past three years.
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Global Desk Editor2 August 2012 in ExchangeWire EMEA 1 Comment
OMG Agencies will Use MediaMind’s Ad Tech Platform to Manage and Deliver Ads Globally
MediaMind, a division of DG, and a leading independent provider of integrated digital advertising solutions, announced yesterday that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM and APAC.
OMG, Annalect and Accuen (a trading desk) will integrate MediaMind and parent company DG’s platform capabilities within OMG’s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a technology partnership that aims to be at the forefront of ad campaign and data management.
This announcement could be defining for OMG businesses across the globe. At a time when needing to offer an end to end solution is becoming more critical to agency holding groups, MediaMind may well have struck gold here, offering a OMG a global platform that is an alternative to Google. It is no secret that Publicis have enjoyed (and continue to reap the benefits of) a very close relationship with Google. OMG can now have a similar type arrangement with another ad tech giant. In terms of what this stack will look like is still speculation, but with MediaMind likely to be developing their own bidder to compliment their current ad serving stack, plus the platform DG has assembled, OMG will have a very strong story to tell to new and existing client partners.
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Global Desk Editor1 August 2012 in ExchangeWire EMEA
ExchangeWire continues its commitment to serving the global data-driven ad community by launching a localised site for the Japanese market, www.exchangewire.jp.
Japan is currently the second biggest display market globally after the US. The market is undergoing some huge changes in terms of ad technology adoption and the move to automated buying – with many local players either partnering with large ad tech providers or launching their own versions of buy and sell side technology solutions. ExchangeWire Japan will be a native language site, and will deliver the best analysis and reporting on the Japanese market.
Japan, as well as being hugely significant in terms of size globally, is very localised and stands apart from the European and US markets. It has a different way of doing business, and very much reflects the global versus local disconnect that exists currently in ad technology. ExchangeWire Japan will focus on the key companies and personalities in the market, as well as bringing an overview of global trends in a Japanese context.
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ExchangeWire12 July 2012 in ExchangeWire EMEA 2 Comments
Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying – or maybe even Publicis or WPP. However in the end it was Dentsu, the cashed-up Japanese media-buying behemoth, that finally took Aegis out for £3.2 billion in cash. Although not obvious yet, this deal is likely to have serious ramifications for not just the advertising industry, but also our own cosseted ad tech world as well.
The Trading Desk Solution
Aegis has been quietly rolling out its trading desk into the market. Quietly. No press. Just getting on with it. Various vendors, the usual suspects, have been been in the pitching process with Aegis’ trading desk entity for some time, but you wonder how this Dentsu acquisition will change the approach currently being taken by Aegis. Dentsu currently own IgnitionOne, a multi-platform solution. It has a DSP, a search-buying platform and a social-buying solution. Nothing will happen much in the short term, but you wonder what ripple effect is this likely to have on existing vendors when the inevitable strategic review is done. Will IgnitionOne get that all-important mandate when Dentsu looks to shore things up across the group?
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ExchangeWire21 June 2012 in ExchangeWire EMEA
myThings’ Global Expansion Continues Following Recent $15m Investment
myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, with the company now operating in 15 markets worldwide. Hand-in-hand with its geographic expansion, the company has recently hired its 100th employee, with a total team growth of 120% in 18 months.
myThings’ strategic expansion decision, especially the opening of offices in the U.S. and Brazil, was a result of growing demand from marketers, particularly in the United States, to extend beyond the industry-focused cost per click (CPC) or view-based models offered by traditional retargeting companies. myThings translates its CPA-driven success to their markets, aiming to enable advertisers to run risk-free campaigns by paying only for actual conversions.
A driving force behind myThings’ expansion is its recent $15m round led by Iris Capital, the manager of the Orange-Publicis Venture Fund, in addition to existing investors Accel Partners, Carmel Ventures, T-Ventures and Viola PE. To date, the company has raised $37m in four rounds of financing.
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Global Desk Editor
