Adobe Partners with Evidon for Privacy Solutions
Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all domains, advertisements, applications, and devices. In phase I, they’ll use Evidon InForm to help consumers control their behavioral advertising preferences, including giving them a mechanism to provide their consent to be tracked for OBA—a key requirement of the ePrivacy Directive.
This partnership is significant for two reasons:
First, it will help to ensure the safe use of consumer data. By integrating privacy tools into TagManager, Adobe is now ensuring that their clients capitalise on Big Data and use those tools responsibly, with respect for consumer privacy. That not only helps them comply, but also helps to ingratiate themselves to consumers.
The Evidon privacy tag will be activated through the Adobe SiteCatalyst tag, which is ubiquitous across the internet. This makes it simple for marketers to activate privacy control, and it means privacy assurance for consumers at massive scale. It also means that, as regulations change, privacy controls adapt with them—clients will be able to modify their notice and choice solution on the fly through the tag.
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Global Desk Editor