The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium content for free. Content which costs millions to produce is simply given away. Do not confuse the people running these sites as some kind of modern day Robin Hood, however. This is not an act of kindness, no, they are in it for the profit. What most people do not realise is that they make money from the advertising they host on their sites. Incredible as it is to think, but big brands and corporations are indirectly funding criminality on a daily basis and are, for the most part, largely unaware of it.
“How can this go on?”, I hear you ask. Well, the fact is many online advertising campaigns still lack a resolute system for ad placement within content online. The reasons for this are quite simple. Marketing directors are concerned about their adverts getting the impressions and click-throughs they need to justify the spend on the campaign. For the advertising agency, they need to deliver the results for their clients. It all means there is a tremendous pressure to deliver cold, hard bottom line numbers. It’s not by any means necessary, but up until now the question of where those numbers have been coming from has been fudged.Global Desk Editor