Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage’s Co-Founder, Arnaud Caplier, discuss the deal and how it will augment the current pan-Euro data solution offered by Weborama.
For those not accustomed with Datvantage, please explain what the value proposition; what category do they operate in (exchange, DMP, etc)?
Arnaud: Datvantage is a data exchange: it aggregates audience segments from publishers and offers them to audience buyers (advertisers, agencies and networks) to help them target and optimise their campaigns. The Datvantage platform offers DMP capabilities which enable all stakeholders (publishers, agencies and advertisers) to understand and manage monetisation and usage of their data assets.