Data Management Platform
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50% of all media buying will be automated.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingMobileMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBOnline MarketingOnline videoPerformance MarketingPlatformPremiumPrivacyPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoProspectingPublisher Trading DeskRetargetingRich MediaRTBSSPStackTrading DeskVendorVideo
For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary.
All good stuff, [...]
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display spend by 2017 – and the surging adoption of mobile RTB is paving the way for a new array of mobile and multi-screen strategies, based on a unique, mobile specific array of data insights.
A year or so ago, [...]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgency Trading DeskAudience BuyingBehavioral TargetingBehavioural TargetingBidderBig DataDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDisplayDSPDynamic Ad OptimisationMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayOnline MarketingOnline videoPerformance MarketingProspectingPublisherPublisher ExchangePublisher Trading DeskRetargetingRTBSAASSSPStackTrading DeskVendorWire Column
1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique De Castro (pictured), who headed up its display ad business, with speculation indicating that his exit is largely the result of his failure to significantly raise the company’s advertising revenues.
In a note obtained by press outlets, which has been [...]
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Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become as synonymous with France as its national rallying cry: ‘Liberté, Egalité, Fraternité’.
In the second instalment of a two-part examination of the French programmatic trading market, ExchangeWire consults sources who offer their opinions of what developments must take [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPFranceIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingOnline MarketingPrivacyPublisherRetargetingRTBViewabilityYield Optimisation
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics, as it continues to diversify its multi-million pound digital marketing strategy. The price comparison site today (13 January, 2014) announced it has appointed Germany-based Meetrics to address concerns over the number of online ads being served to digital screens, but never actually seen by a user.
Meetrics, which claims that up to 30% of online ads are never actually seen by [...]
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyMarketerMarketing TechnologyMedia BuyingMedia ValuationOnline MarketingPremiumProgrammaticProgrammatic GuaranteedProgrammatic PremiumRetargeting
1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will This Mean For Accuen And Vivaki?
The merger is quite rightly billed as one of the biggest stories in the advertising industry, and this week the proposed ‘super agency’ took a significant step closer to fruition with the proposed $35bn dollar merger receiving the all clear from European Union’s antitrust authourity.
Firstly, the [...]
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GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big players, but also points to mounting pressure facing third-party tech partners as we enter 2014.
This week WPP’s investment arm GroupM – which houses media agencies including MEC, Mediacom and Mindshare – further added to its stable of programmatic entities, namely Xaxis and Quisma. Officially GroupM and Plista have yet to publicly disclose the value of the purchase, but reports [...]
Tags Ad NetworkAd TradingAd VerificationAdvertiserAgencyAgency Trading DeskAudience BuyingData Management PlatformDigital MarketingDisplayGerman Sales HouseMarketing TechnologyMedia BuyingOnline MarketingProgrammatic
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic space going forward. Some of the areas covered in the discussion are outlined below.
- Is it better for buyers to use existing ‘off-the shelf’ solutions, or is a more customised approach the inevitable route in terms of differentiation? - Are buyers/traders better able to customise their offering through the use of [...]
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Why merge Xaxis and 24/7 Media now? What value does it add to both companies?
The timing for this merger is perfect. Xaxis has continued to grow phenomenally to be a USD $400m business globally, working for over 1,500 brands. We are incredibly proud of the value we have [...]