IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research & development of their bidding platform, it has now launched the global competition in an attempt to identify new methods, theories and formulas to refine the bidding algorithm. IPinYou hopes it will also stimulate further academic and research based interest in the space. This is likely to be the first time that ad technology components have been crowdsourced in such a way.ExchangeWire
EMEA > Data visualisation
21 June 2012 in ExchangeWire EMEA
Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company. Yes, the home staples will never be replaced in the new digital economy, but the pivots being shown by the likes of Tesco is indicative of real evolution in retail.
In the last week, Tesco snapped up UK based We7 for a relatively modest £10million (although it is still to turn a profit). This adds music to their entertainment stack after previously acquiring Blinkbox.ExchangeWire