ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.
Apple crosses the Rubicon into programmatic world with Rubicon Project tie-up for iAd
Rubicon Project this week announced it was among a host of other companies to be selected by Apple to sell iAd inventory via programmatic channels.
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire places them under the microscope.
Ve buys GDM Digital
Firstly, let’s round-off the facts about the latest deals. This week VE announced the acquisition of fellow UK-based outfit GDM Digital in a $12m deal, that will see all 42 [...]
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ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients, in a two-part interview.
In the first instalment he lifted the lid on IPONWEB’s working processes, plus explained his stance on the much mooted ‘ad tech power game’. In this instalment he focuses on IPONWEB’s bids to reduce the inherent tensions within automated media trading.
EW: Earlier [...]
Nathan Woodman, was named as IPONWEB’s first-ever GM of demand solutions earlier this month and will oversee the Russia-based company’s positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes hot on the heels of IPONWEB opening of its Berlin office. ExchangeWire, caught up with Woodman, the former COO of Digilant, to find out more about what his appointment represents for the company’s designs on the [...]
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company’s ‘mobile first’ future, although the subsequent investment increase caused its share price to drop, despite continuing growth.
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.
The deal announced today (28 October) comes as the France-based media giant (which houses agencies such as DigitasLBi, Starcom MediaVest, and Vivaki) pursues its aim of booking at least 50% of revenues from digital by 2018, and is just the latest in a long line of consolidation announcements [...]
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen [...]
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Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it’s best to keep it simple when coming up with campaign creatives, especially with online audiences, which are notoriously promiscuous.
In the 1970’s the TV show ‘Sesame Street’ was born. It was an educational sensation not only because it transformed the way children learnt, but because it was one of the true pioneers of deeply analysing viewer behaviour in order to adjust content.
The head [...]
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
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Emarketer Predicts Huge Growth In Programmatic - But Are Buyers & Sellers Really Ready For The Shift?
A sharp rise in marketers’ willingness to buy mobile ad formats, plus media owners’ increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and 2016, when it will be worth $20.41bn.
The figures were published recently in an eMarketer report that values the US ad tech sector at $10.1bn, up 137%, from last year, accounting for 45% of all online [...]
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