Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company’s ‘mobile first’ future, although the subsequent investment increase caused its share price to drop, despite continuing growth.
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.
The deal announced today (28 October) comes as the France-based media giant (which houses agencies such as DigitasLBi, Starcom MediaVest, and Vivaki) pursues its aim of booking at least 50% of revenues from digital by 2018, and is just the latest in a long line of consolidation announcements [...]
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen [...]
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Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it’s best to keep it simple when coming up with campaign creatives, especially with online audiences, which are notoriously promiscuous.
In the 1970’s the TV show ‘Sesame Street’ was born. It was an educational sensation not only because it transformed the way children learnt, but because it was one of the true pioneers of deeply analysing viewer behaviour in order to adjust content.
The head [...]
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
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Emarketer Predicts Huge Growth In Programmatic - But Are Buyers & Sellers Really Ready For The Shift?
A sharp rise in marketers’ willingness to buy mobile ad formats, plus media owners’ increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and 2016, when it will be worth $20.41bn.
The figures were published recently in an eMarketer report that values the US ad tech sector at $10.1bn, up 137%, from last year, accounting for 45% of all online [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google earnings continue to rise, but share price slips amid declining CPCs, and battles in Europe; The inter-related fortunes of Facebook and Google; The big guns come out for UK’s first Digital Upfronts; MediaMath buys Upcast, showing real value in European ad tech; Publicis takes 20% stake in Israel’s Matomy.
Google continues to come under fire at home and abroad
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising market.
AdNear, a location-based advertising company, raised the amount from Telstra Ventures and Global Brain with existing investors, Sequoia Capital and Canaan Partners, also participated in the capital raising round.
The company will use the fUnds to expand its [...]
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.
The IAB last week published figures valuing the UK’s digital advertising market at £3.5bn in the first six months of the year (an increase of 16.6% year-on-year), and in the first of a two-part look at indsutry dynamics driving [...]
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This week marks the first IAB UK Digital Upfronts, where some of the industry’s biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising platform Yahoo Ad Manager (YAM) Plus.
Yahoo’s Upfronts announcement follows yesterday’s Facebook pitch, which primarily focused its “people centered marketing” and cross-screen targeting opportunities made possible through the recent launch of its Atlas ad [...]