Demand Side Platform
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
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Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
Tags Ad ExchangeAd NetworkAd TradingAgencyAgency Trading DeskAudience BuyingBehavioural TargetingDataData Management PlatformDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBself-service platformSSPStack
Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last year, according to local sources. Xaxis, the GroupM trading desk, has today (25 June) announced the launch of operations its Russian office headed-up by Bulanov, who joins from Moscow-based media buying firm Media Set where he served as director of business [...]
As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market and how programmatic is changing the buying and selling of digital media.
Today Jeff Green discusses the vagaries of operating of both sides of the programmatic trade? Can you be an honest broker if you work on both sides – can you really trusted if you are also selling your own [...]
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch of a consolidated programmatic media trading platform.
The proliferation of new and emerging technology platforms has led to the further fragmentation of the industry, making the ad tech sector an acronym-laden, labyrinth of confusion.
The trend is one that [...]
Tags Ad NetworkAd ServerAd TradingAdvertiserBig DataData StrategyDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPMarketerMarketing TechnologyMedia BuyingOnline MarketingOnline videoProgrammaticPublisherRetargetingRich MediaRTBSSPStack
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back.
Yahoo is the latest Silicon Valley-based digital behemoth to nail its colours to the mobile and native advertising bandwagons with an Ad Age article this week revealing that it is attempting to emulate Facebook’s success with in-stream ad units encouraging [...]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAudience BuyingBehavioral TargetingDemand Side PlatformDigital MarketingExchange NewsIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline MarketingPremiumProgrammaticProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRetargetingRTBYield Optimisation
Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status quo.
As I disappear into the ether for three weeks without phone, laptop, or internet. I thought I’d lay bare some of the observations I’ve had around some critical problems that continue to plague and [...]
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Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must change.
Everyone has felt the pinch of the economic downturn in some way. We may not have suffered depression-like food or fuel shortages, but in the ad industry there has been a notable lull in canapés and [...]
Tags Ad ServerAd TradingAdvertiserAnalyticsAudience BuyingDataData StrategyDemand Side PlatformDigital MarketingDisplayDSPLocalMarketerMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingProgrammaticRich MediaRTBself-serve platformSSP
‘Trust, Premium Supply And Efficiency,’ Nick Hugh, Yahoo’s head of advertising solutions, on how it will differentiate Yahoo Ad Exchange
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo.
A Yahoo spokesperson said: “We are already in the process of recruiting a new country commercial director and managing director for our UK business and Stuart will stay on until the new colleague arrives and will ensure a smooth handover”.
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