Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.
Selecting the right technology partner is one of the most challenging prospects facing media businesses today, time and time again I’ve had people ask me: “Who would you go with?” And my answer is always the same – it depends, take a seat.
Increasingly the decision facing all businesses close to either side of the notorious [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook’s Atlas; Quantcast buys Struq, and Affiperf’s ‘meta DSP’.
Closed ecosystem players stack up
AOL, Facebook, Google, Microsoft and a whole host of others lined up this week to present their wares at Ad Week New York, and although the announcements took place on the other side of the Atlantic Ocean, they have global implications. The net [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
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Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ own data.
Yahoo’s purchase of Flurry has dominated discussions in ad tech circles in the last day or so. There is still speculation over the cost of the transaction with estimates ranging from $300m to up to $1bn.
Most discussions [...]
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With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting to offer brands a method of capturing the divided attention of ’second screeners’.
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile.
Brian Boland, Facebook,VP of ads product marketing and Atlas, made the announcement via a blog post.
It reads: “Today [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published this week, confirming what many has felt, that the UK is the most developed market in Europe when it comes to ad tech.
The survey reveals that 28% of the £1.86bn spent on display advertising in 2013 [...]
Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last year, according to local sources. Xaxis, the GroupM trading desk, has today (25 June) announced the launch of operations its Russian office headed-up by Bulanov, who joins from Moscow-based media buying firm Media Set where he served as director of business [...]
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic media trading.
In this Q&A he addresses the lack of a global trade body to represent the needs of ‘the most innovate part of the advertising industry’, plus answers traders’ questions on some of the latest [...]
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