Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make waves, with Facebook revealing that it is testing an in-app mobile ad network with a select number of advertisers. This means that advertisers will be able to use Facebook targeting data to target mobile app users outside of [...]
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The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with widespread implications for the online display ad market.
While there has been real excitement, the majority of discussion seems to have focused on retargeting through FBX, positioning the platform as the go-to place if you want to retarget. Some companies have even built their business around FBX and become specialists at retargeting through the platform.
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy.
With the launch of newsfeed ad formats being made available to RTB, does this require a new approach as to how the paid-for element of the Facebook platform will be leveraged, perhaps pointing to the future of RTB?
ASU Gold Rush
The initial FBX launch turned into a retargeting [...]
ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We have seen the rise of two publisher exchanges, La Place Media and Audience Squared, the big jump in the number of Independent Trading Desks servicing the French ad market – as well as the increasing dominance [...]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBehavioural TargetingDisplayFacebook DisplayFrancePrivate ExchangePublisherPublisher Trading DeskRich MediaRTBVideo
The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news is no different. As recently as yesterday Johnston Press reported a 8.2% decline in revenue for H1 2012. But like most news outfits, digital display was up. Up over 40% in fact.
A lot of the digital focus from these local news groups is on nationals. While they serve the local advertising community, their eyes always seem fixated on [...]
Google has just bought social marketing software developer Wildfire — provider of software that links to Facebook, Twitter, LinkedIn, Pinterest, YouTube and other social networks, allowing customers to manage their online brand and presence, with clients including Sony Corp and Amazon.com. Several sources and blogs say the sale price was around $250 million.
Founded by Victoria Ransom and Alain Chuard in 2008, Wildfire has about 400 employees [...]
James Yancey, VP of Global Strategy at IgnitionOne, on the Future of Facebook Sponsored Stories Combining Social Graph and Third-party Data
James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data.
What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably stress you out to read any further. For those with an open mind, hear me out. If you take 900 million active users and understand not just how many friends they have, but [...]
EMEA Round-Up: Dutch Unprepared for Cookie Regulation; Yandex and VivaKi Launch New Targeting Tool; IgnitionOne Launches Facebook ‘Sponsored Stories’ Management Solution; 24/7 Media Launches New Mobile SDK
Netherlands Unprepared in the Wake of “Fast” Cookiewet Implementation
Webwereld.nl by: Andreas Udo de Haes
As of last week, the cookiewet force requires that sites extract from visitors explicit consent for the transfer of tracking cookies. There should also be clear information provided on why cookies are needed.
A tour of [...]
Euro Round-Up: Wildfire Integrates Adaptly; AppNexus Gets Tough On Piracy; And SpotXchange Brings Premium Supply To Automated Channel
Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this week the integration of Adaptly’s social advertising and optimisation technology within the Wildfire Social Marketing Suite. Wildfire’s Marketing Suite is currently used by more than 10,000 customers, including Facebook, Amazon, and Target. Adaptly’s ad optimisation technology gives marketers unified control over the combined effect of paid, earned and owned social media in an endeavour to maximise consumer [...]
We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O’Kane, and speakers included: Nathan Woodman, COO, Adnetik; Richard Dance, Director of Digital Innovation, Blue Hive; Alex Rahaman, CEO at StrikeAd; Andy Ellenthal, CEO, Peer39; and Bruce Journey, DataXu CRO.
It gave Richard Dance the opportunity to challenge some of the widely held views of our – [...]