myThings’ Global Expansion Continues Following Recent $15m Investment
myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, with the company now operating in 15 markets worldwide. Hand-in-hand with its geographic expansion, the company has recently hired its 100th employee, with a total team growth of 120% in 18 months.
myThings’ strategic expansion decision, especially the opening of offices in the U.S. and Brazil, was a result of growing demand from marketers, particularly in the United States, to extend beyond the industry-focused cost per click (CPC) or view-based models offered by traditional retargeting companies. myThings translates its CPA-driven success to their markets, aiming to enable advertisers to run risk-free campaigns by paying only for actual conversions.
A driving force behind myThings’ expansion is its recent $15m round led by Iris Capital, the manager of the Orange-Publicis Venture Fund, in addition to existing investors Accel Partners, Carmel Ventures, T-Ventures and Viola PE. To date, the company has raised $37m in four rounds of financing.
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Global Desk Editor