2 October 2012 in ExchangeWire EMEA
ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which they forecast to grow by 8% on average in 2013; expecting Central and Eastern Europe to bounce back after a tough 2012 with 7.4% growth in 2013, while Asia Pacific (excluding Japan) grows by 8.2%, and Latin America grows by 10.1%.
North America has had a particularly strong 2012, thanks to record Olympic audiences and heavier than expected political advertising in the US. Despite the tough comparison, ZO still expects solid 3.6% growth from North America in 2013.
Digital media – particularly internet advertising – are supplying most of the growth in spend by medium. ZO forecasts internet advertising to grow by 15.1% in 2013, with traditional media growing by 2.3%.
Read in full →
Global Desk Editor10 September 2012 in ExchangeWire EMEA 2 Comments
Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market?
Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and a half especially we’ve been pretty quiet when it comes to things like marketing. As a 100% self-financed company, it’s has been imperative for us to keep our focus where it matters most: on the product and services we are offering our clients. When you get those things right, the ‘marketing’, as it were, takes care of itself a bit as word starts to get around.
Since our founding in Berlin in 2009, we’ve scaled from our first RTB campaigns in our home market to running campaigns in more than 45 markets across six continents. We had twenty employees at the end of the last business year and will be approaching 100 by the end of this one. So far, we’ve been fortunate enough to achieve this scale based purely on organic growth. Every cent we earn is reinvested into building the most advanced RTB tech on the market and hiring the best team to build and deliver that solution to our customers. Simply put, our goal is to build the most outstanding team that has ever worked together in online marketing. This passion and focus has resulted in customer retention rates running at 95+% and the trust of many ‘open budget’ accounts on behalf of our partners, all managed in a profitable fashion for the past three years.
Read in full →
Global Desk Editor29 August 2012 in ExchangeWire EMEA
Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br.
Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing some huge changes in terms of ad technology adoption and the move to automated buying – with many local players either partnering with large ad tech providers or launching their own versions of buy and sell side technology solutions. ExchangeWire Brasil will be a native language site, and will deliver the best analysis and reporting on the Brazilian market.
Read in full →
ExchangeWire2 August 2012 in ExchangeWire EMEA 1 Comment
OMG Agencies will Use MediaMind’s Ad Tech Platform to Manage and Deliver Ads Globally
MediaMind, a division of DG, and a leading independent provider of integrated digital advertising solutions, announced yesterday that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM and APAC.
OMG, Annalect and Accuen (a trading desk) will integrate MediaMind and parent company DG’s platform capabilities within OMG’s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a technology partnership that aims to be at the forefront of ad campaign and data management.
This announcement could be defining for OMG businesses across the globe. At a time when needing to offer an end to end solution is becoming more critical to agency holding groups, MediaMind may well have struck gold here, offering a OMG a global platform that is an alternative to Google. It is no secret that Publicis have enjoyed (and continue to reap the benefits of) a very close relationship with Google. OMG can now have a similar type arrangement with another ad tech giant. In terms of what this stack will look like is still speculation, but with MediaMind likely to be developing their own bidder to compliment their current ad serving stack, plus the platform DG has assembled, OMG will have a very strong story to tell to new and existing client partners.
Read in full →
Global Desk Editor21 June 2012 in ExchangeWire EMEA
myThings’ Global Expansion Continues Following Recent $15m Investment
myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, with the company now operating in 15 markets worldwide. Hand-in-hand with its geographic expansion, the company has recently hired its 100th employee, with a total team growth of 120% in 18 months.
myThings’ strategic expansion decision, especially the opening of offices in the U.S. and Brazil, was a result of growing demand from marketers, particularly in the United States, to extend beyond the industry-focused cost per click (CPC) or view-based models offered by traditional retargeting companies. myThings translates its CPA-driven success to their markets, aiming to enable advertisers to run risk-free campaigns by paying only for actual conversions.
A driving force behind myThings’ expansion is its recent $15m round led by Iris Capital, the manager of the Orange-Publicis Venture Fund, in addition to existing investors Accel Partners, Carmel Ventures, T-Ventures and Viola PE. To date, the company has raised $37m in four rounds of financing.
Read in full →
Global Desk Editor
