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22 May 2012 in ExchangeWire EMEA

EMEA Round-Up: Adform Enters Portugal; DoubleClick Live Stream June 5; Your Adobe's on Fire; Japanese Docomo to Aquire Italian Buongiorno; Yell Acquires Moonfruit

Adform Continues International Expansion With Opening of Portuguese Office

Display advertising specialist Adform announced last week their opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese market, which previously had been largely run out of Spain.

Adform will enable Portuguese clients to more readily run campaigns through its single platform that hosts a complete gamut of services for display advertising, from traditional ad serving to real time bidding, to dynamic creative optimisation, to rich media and attribution.

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