Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising market.
AdNear, a location-based advertising company, raised the amount from Telstra Ventures and Global Brain with existing investors, Sequoia Capital and Canaan Partners, also participated in the capital raising round.
The company will use the fUnds to expand its [...]
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.
The IAB last week published figures valuing the UK’s digital advertising market at £3.5bn in the first six months of the year (an increase of 16.6% year-on-year), and in the first of a two-part look at indsutry dynamics driving [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
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Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.
With Ad Week, New York taking place last week, an Ad Age article revealed the Interactive Advertising Bureau’s (IAB) US chapter was to finally grant ad tech firms full membership amid a series of moves that spell [...]
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.
FAN lets marketers deliver, and measure, in-app mobile ads outside of the Facebook network using the same targeting and measurement features they do within the social network.
Ads delivered by the Audience Network come in three varieties — banner, interstitial and [...]
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Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.
There are a number of very important considerations when undertaking any kind of exclusive or preferred ‘First Look’ relationship with a buying partner. While buyers that request First Look offer aggressive pricing, they have their reasons. Most importantly, in many cases, the pricing only seems aggressive. In reality giving a buyer First Look will usually [...]
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.
Selecting the right technology partner is one of the most challenging prospects facing media businesses today, time and time again I’ve had people ask me: “Who would you go with?” And my answer is always the same – it depends, take a seat.
Increasingly the decision facing all businesses close to either side of the notorious [...]
US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest in a long line of M&A activity in the ad tech sector this year.
Struq will now become past of Quantcast Advertise, with the two companies combining their office facilities London, New York, San Francisco and Los Angeles, with London becoming Quantcast’s third engineering hub.
Quantcast, whose prowess lies in its use of analyzing data trends to help [...]
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme in their messaging appears to be ‘programmatic’ and ‘cross-screen’, as the industry prepares to lay the cookie to rest.
Ad Week has kicked off in New York City, a little over a month ahead of the first ExchangeWire ATS event in the City, as well as the AppNexus Summit hosted there [...]
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