Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
Tags Ad TradingAd VisibilityAdvertiserAgencyAudience BuyingBehavioral TargetingBehavioural TargetingBrandDataDigital MarketingDisplayDSPMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingPrivacyProgrammaticRetargetingRTB
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, but it does bring with it an inherent need to improve transparency.
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising market.
AdNear, a location-based advertising company, raised the amount from Telstra Ventures and Global Brain with existing investors, Sequoia Capital and Canaan Partners, also participated in the capital raising round.
The company will use the fUnds to expand its [...]
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.
The IAB last week published figures valuing the UK’s digital advertising market at £3.5bn in the first six months of the year (an increase of 16.6% year-on-year), and in the first of a two-part look at indsutry dynamics driving [...]
Tags Ad TradingAdvertiserAttributionAudience BuyingBehavioural TargetingCross-ChannelDataDigital MarketingDisplayEuropeFacebookFacebook DisplayFBXgoogleKeywordsMarketerMarketing TechnologyMedia BuyingMobileOnline videoPerformance MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoRetargetingRTBSearchSocial TargetingVideoViewability
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
Tags Ad ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyDisplayEuropeFacebookGermanyMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline videoProgrammaticRich MediaSSPStackStrategic InvestmentTrade bodiesTrading DeskVideo
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.
With Ad Week, New York taking place last week, an Ad Age article revealed the Interactive Advertising Bureau’s (IAB) US chapter was to finally grant ad tech firms full membership amid a series of moves that spell [...]
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.
FAN lets marketers deliver, and measure, in-app mobile ads outside of the Facebook network using the same targeting and measurement features they do within the social network.
Ads delivered by the Audience Network come in three varieties — banner, interstitial and [...]
Tags Ad TradingAdvertiserAudience BuyingCross-ChannelDigital MarketingExchange NewsFacebookFacebook DisplayFBXgoogleMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBSocial Targeting
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.
There are a number of very important considerations when undertaking any kind of exclusive or preferred ‘First Look’ relationship with a buying partner. While buyers that request First Look offer aggressive pricing, they have their reasons. Most importantly, in many cases, the pricing only seems aggressive. In reality giving a buyer First Look will usually [...]
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.
Selecting the right technology partner is one of the most challenging prospects facing media businesses today, time and time again I’ve had people ask me: “Who would you go with?” And my answer is always the same – it depends, take a seat.
Increasingly the decision facing all businesses close to either side of the notorious [...]