EMEA > Middle East

10 July 2012 in ExchangeWire EMEA

EMEA Round-Up: Turn Cloud Marketing Platform Expands Mobile Advertising Features; Brits’ Viewing Habits Migrate Away From TV; Publicis’ Palestinian Investment Brings Attention to Possibilities in the Region; AudienceScience Appoints Mike Peralta as President

Turn Cloud Marketing Platform Expands Mobile Advertising Features

Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the company’s industry-leading performance and optimisation algorithms.

Turn Campaign Suite enables advertisers to achieve return-on-investment through precisely executed video, display and mobile advertising. The new features announced include:

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