Mobile Ad Network
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to join New Enterprise Associates(NEA), with ex-Yahoo revenue chief Michael Barrett taking over the top job at the mobile advertising network. Paul Palmieri has resigned from his post as CEO and from its board of directors effective immediately, according to the company, with Barrett assuming the top role, as well as a place on its board of directors.
Palmieri will join [...]
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in the notoriously tricky mobile display ad market with the formation of an industry working group that intends to spread further understanding of the two emerging sectors.
The three behemoths are backing the recently formed IAB mobile programmatic working group, a body which consists of sixteen firms (see image for an exhaustive list of members) which aims to spread [...]
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Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make waves, with Facebook revealing that it is testing an in-app mobile ad network with a select number of advertisers. This means that advertisers will be able to use Facebook targeting data to target mobile app users outside of [...]
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We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display spend by 2017 – and the surging adoption of mobile RTB is paving the way for a new array of mobile and multi-screen strategies, based on a unique, mobile specific array of data insights.
A year or so ago, [...]
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'We will get comfortable - and productive - in a post-cookie world,' Victor Milligan, CMO of Nexage.
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what is in store over the next 12 months. In 2013, the dust settled on some fundamental issues: programmatic (on its way in), the cookie (apparently on its way out), and brand spend (now accelerating).
In 2014 we will accelerate from these building blocks, maintaining our media heritage while fully embracing technology. We will finish the transition from mobile as a good [...]
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for developers.
Opinion on this will be divided, no doubt. On the one hand, it brings to market a mobile ad solution that enables marketers to (presumably) better target their audience at scale. It seems the API is not just confined to Kindle devices, but certain Android devices too. For [...]
ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire has created that is 100% focused on the mobile advertising industry. The half-day event will be hosted at the OXO2 on Monday, February 18.
Mobile Sessions will be a taster for our mobile track at ATS London in 2013 – and will discuss the big challenges and opportunities around mobile advertising investment. It will look to provide [...]
For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the IAB in October, showing a 132% increase in ad spend on mobile, suggested that advertisers are shifting from experimenting with mobile to making it an integral part of their media spend; but what are the key trends and developments that will affect mobile advertising in the year ahead? Here are five suggestions:
1. I expect to see [...]
A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, Inc., one of the world’s leading providers of digital and mobile advertising technology. This multi-year partnership is expected to launch in the second half of 2012.
The new [...]
Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it’s no surprise the industry’s biggest trade fair, gamescom, is in Cologne this year. (It started on Wednesday and is continuing through the weekend.) After double-digit growth rates in recent years, rates continue to escalate for free online games, which have now become established, financially strong and [...]