While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made the headlines in 2012. With US exchanges and DSPs going global in parallel with the big ad groups, market development has been phenomenal. However, the challenges and opportunities that each of these markets presents are different. There is evidence to suggest that a lot of leap-frogging will also take place, where some of the markets [...]
Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and or Private Ad Market, and has recently been acquired by PubliGroupe. ExchangeWire caught up with Joelle to find out what changes might be in store for Improve Digital and its publishers due to this acquisition.
What was [...]
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance campaigns, and major advertisers are starting to issue RFPs specifically for programmatic media buying and analytics services, something that was unheard of 12 months ago.
The following report was researched and written by Infectious Media using aggregated [...]
KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance to also include brand. - You get what you measure. - Let’s get that brand spend away from TV!
PANEL 1: “How are data & technology affecting change in advertising?” This first panel was moderated by Erich Wasserman, Co-founder & [...]
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BREAKING: Rob Brett, Future Publishing, & Adib Razzaq, News International, Discuss Their New Premium Publisher Exchange Powered by Improve Digital
ExchangeWire has learnt that a group of top UK premium publishers have appointed Improve Digital to roll out a new publisher exchange proposition. Those involved will be made up of the following UK publishers: Future Publishing Group, News International, Hearst and Trinity Mirror. The initial launch will be focused on monetising Netherlands traffic, which will act as a testbed [...]
Thomas Brandhoff, MD, sociomantic, Discusses The Company's Technology Stack & International Expansion
Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market?
Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and a half especially we’ve been pretty quiet when it comes to things like marketing. As a 100% self-financed company, it’s has been imperative for us to keep our focus where it matters most: [...]
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry [...]
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Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market.
Can you give us some overview on the Accuen Netherlands operation?
As you may know, the OMD label is within the Omnicom Media Group, and Omincom Media Group is currently launching Annalect across the globe. Annalect has an automated trading unit [...]
EMEA Round-Up: Dutch Unprepared for Cookie Regulation; Yandex and VivaKi Launch New Targeting Tool; IgnitionOne Launches Facebook ‘Sponsored Stories’ Management Solution; 24/7 Media Launches New Mobile SDK
Netherlands Unprepared in the Wake of “Fast” Cookiewet Implementation
Webwereld.nl by: Andreas Udo de Haes
As of last week, the cookiewet force requires that sites extract from visitors explicit consent for the transfer of tracking cookies. There should also be clear information provided on why cookies are needed.
A tour of [...]
Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new “implied consent” interpretation makes the cookie apocalypse soothsayers look a little foolish. The UK looks good for now – but the greater European market cannot be ignored by any company based here. The recent decision for instance by Dutch legislators suggests things are going to get very hairy in the European digital advertising space.
The Dutch Are Going Hardcore On The Explicit [...]