North America

  • Sizmek Acquires RocketFuel; Rubicon Acquires nToggle

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek buys RocketFuel; Rubicon buys nToggle; Cedato launches video tech stack; AerServ launches Cost Per Completed View (CPCV); PebblePost Closes Series B funding; and Zeta acquires Boomtrain.

    Sizmek acquires RocketFuel

    Sizmek, the Austin-based creative and data platform, has agreed to purchase RocketFuel and their AI-powered marketing platform to the tune of USD$125m (£96.2m), leading to a valuation of RocketFuel at USD$145m [...]

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  • SpotX Forms Consulting Arm; Krush Launches Advertising Solution

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: SpotX to guide video advertising strategies; Krush enters the programmatic space; Sizmek introduces frequency capping; Centro rebrands media platform; Accenture acquires Clearhead; and CommuteStream expands in the US.

    SpotX forms consulting arm to guide OTT and broadcaster video advertising strategies

    SpotX, a video advertising platform out of Denver, CO, is forming a consulting arm called Advanced Solutions Group to help guide [...]

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  • Vistar Media Launches OOH Attribution; NinthDecimal Acquires MoLOGIQ

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Vistar Media launches OOH attribution; NinthDecimal acquires MoLOGIQ; Dex Media acquires YP Holdings; InfoGroup launches mGen; and ShareIQ launches image performance platform.

    Vistar Media launches OOH attribution for vehicle purchasers

    Vistar Media, a New-York-based advertising platform company, using geospatial technology for out-of-home advertising, has launched a way for automotive marketers to extend reach to in-market audiences and measure out-of-home ROI. This solution [...]

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  • Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius and LiveRamp partner; Outbrain expands mobile offering; Tremor Video partners with OmniVirt; TargetSpot partners with AppNexus; AppsFlyer introduces agency transparency solution; AdLedger, a Blockchain consortium, launches.

    Impact Radius and LiveRamp Partner

    Impact Radius, headquartered in Santa Barbara, CA, and LiveRamp, an Acxiom company located in San Francisco, CA, have partnered to enable marketers to activate audience segments across channels to [...]

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  • Sizmek Adds Digital Audio to Ad Server & StrikeAd DSP; Phunware Partners with Lotame for Data Insights on Mobile Users

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek partners with StrikeAd; Phunware partners with Lotame; WPP consolidates Neo into Mindshare; Celtra receives USD$15m (£11.8m) investment; Varick partners with Vistar; and SourcePoint launches AltPay.

    Sizmek adds digital audio to ad server and programmatic audio to StrikeAd DSP

    Sizmek, an Austin, TX-based company offering a creative optimisation and workflow platform, has added a digital audio channel to their ad server and [...]

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  • Snap, Inc. & Factual Partner; The Weather Company & Toyota Use Watson Ads

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Snap, Inc. and Factual partner; The Weather Company and Toyota use Watson Ads; Centro integrates comScore and DoubleVerify Data; SpotX protects audience data; YP and Verve partner; and xAd rebrands to ‘Groundtruth’

    Snap, Inc. partners with Factual for location data

    Factual, a location data company for mobile advertising, has come to an agreement with Snap, Inc. to allow them to leverage Factual’s [...]

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  • MediaMath Secure Credit; Snap Acquire Placed

    ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google partner.

    MediaMath secure USD$175m credit

    New York headquartered MediaMath, a programmatic data and ad-buying company, have secured USD$175m (£137.7m) in credit with the help of Goldman Sachs and Santander Bank. The financing is slated to refinance debt and fund [...]

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  • WPP Combining MEC & Maxus; AudienceScience Closes Business

    ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean and VideoAmp partner; TabMo expands to the US; BounceX raises funding; and Valtech acquires Non-Linear Creations.

    WPP are combining MEC & Maxus

    In order to cut costs and invest in growth, GroupM’s WPP are combining MEC and Maxus into a soon-to-be [...]

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  • The YouTube Boycott & Brand Management in the Age of Trump

    This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within a week, hundreds of brands decided to boycott YouTube. Writing exclusively for ExchangeWire, Dilip DaSilva, CEO, Exponential, asks whether this is an orchestrated event. These brands are likely not talking to each other and collectively deciding to pull [...]

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  • Honesty Was the Best Policy at ExchangeWire Live NYC

    The rise of digital advertising consultancies is definitely a threat and something GroupM are taking seriously, according to Brian Lesser, the company’s North America CEO. Opening ExchangeWire Live in New York city in a fireside chat with ExchangeWire CEO Ciaran O’Kane, Lesser said, however, that they don’t cross paths with these consultancies as often as the industry would have you believe.

    He doesn’t hold their strategies of wanting to offer additional value at the top of the chain (and help [...]

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