Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe deal announced earlier this month.
The announcement comes as programmatic technology is poised to take centre stage at Advertising Week, New York, and media reports claiming that AOL and Yahoo are being encouraged to merge by sections of the [...]
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Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’ nascent moves into the programmatic video space.
One of the more interesting trends for 2014 so far has undoubtedly been the TV industry’s moves into ad tech. The year started with BSkyB launching their long-awaited ‘Sky Adsmart’ product for data-driven TV advertising in January.
Then Comcast, the largest US cable operator, acquired FreeWheel back in [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile.
Brian Boland, Facebook,VP of ads product marketing and Atlas, made the announcement via a blog post.
It reads: “Today [...]
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Ahead of next month’s ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of fragmented audiences, especially as the APAC’s middle class swells in number.
Brand advertisers love television. So what is holding back marketers in APAC from embracing digital video with similar enthusiasm, while budgets in other regions are [...]
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Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month’s ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale sufficiently to survive in an increasingly global media world.
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech firms at the advertising industry’s most high profile summit is symbolic of the technology’s rising importance.
In fact the more bullish among ExchangeWire readers could say that ‘ad tech is taking over’. Read more for an ad tech [...]
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Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before.
In this piece, he demonstrates how publishers can earn up to four times as much as they are already seeing by employing rich media ad formats and applying the targeting capabilities of programmatic channels.
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his current outfit.
In the first of a two-part interview, O’Kelley shares with ExchangeWire just some of his views on AppNexus’ recent product launches, as well as how the industry can move cohesively to tackle some of its biggest [...]
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